Shankar Venkataraman

Senior Vice President, Product & Engineering

Shankar Venkataraman is a distinguished technology leader and a pioneer in the streaming data and analytics, big data, and machine learning space. As SVP, he will lead the future vision for Jivox’s AI-based programmatic creative platform, harnessing the growing capabilities of machine learning as it achieves greater outcomes for today’s brand marketers. He will also collaborate with agencies and brands on how to efficiently expand their reach to target audiences.

Shankar brings to Jivox three decades of experience in the design and management of data platforms, applications, and analytics from both large-scale public companies and high-growth private enterprises. Most recently, he was the CTO of Everstring, where he led the team to scale the predictive marketing solution. Prior to that, he was Chief Scientist at Marketo, where he used real time processing, personalization and machine learning to drive innovation for the Marketo Engagement Hub. Before Marketo, Shankar was the CTO of the IBM Analytics platform, where he led IBM’s initiatives in Hadoop, Spark, and large-scale analytics. Prior to IBM, he had helped to build a real-time streaming product with Diaz Nesamoney, the then CEO at Celequest, which was acquired by Cognos in 2006. Shankar has also held engineering leadership positions at Epiphany, Outride, Remedy Corporation, Yodlee, and Informix.

Shankar holds an MBA from the Haas School of Business at the University of California, Berkeley and a B.E. in Mechanical Engineering from the National Institute of Technology Tiruchirappalli in Tamil Nadu, India.