DCO Case Study: Hospitality
Fortune 500 Global Hospitality Brand Reaps The Rewards of Personalized Dynamic Video Ads
increase in click through rate
increase in site visit
increase in loyalty point redemption
higher dwell time versus industry benchmark
Checking In With Dynamic Video Ads
This leading hospitality giant sought to build brand awareness and increase engagement among members of its loyalty program. It devised an innovative video campaign featuring curated member experiences and needed a partner that could:
Generate video ads quickly
and at scale with minimal manual intervention
Automate real-time ad updates
to reflect the most relevant messages based on membership tier
Optimize ads for Facebook mobile
based on key performance indicators
Five Star Experiences
The brand delivered an award-winning video campaign for Facebook by:
- Featuring a set of highly curated experiences that loyal members could bid for using their points
- Varying experiences across categories such as dining, sports, and live events to appeal to the members’ interests
- Updating the ad every few to offer relevant experiences based on availability and membership tier
A Video For Every Moment
To deliver the most memorable ads for its loyal members, the brand tapped into Jivox’s cloud-powered Dynamic Video ads to:
- Render video ads featuring multiple experiences across different destinations and sub-categories
- Assemble ads in near real-time to showcase experiences based on two ever-changing data points: availability of experience and members’ existing point levels
- Refresh the ads every 8 minutes optimized based on KPIs to increase conversion
CHANNELS
DYNAMIC ELEMENTS
DATA TRIGGERS
