Pick a Topic
Automating Personalization At Scale: Debunking 3 Myths About Dynamic Creative Optimization
Increasingly more consumers expect personalization. They want ads that take into account who, what, and where they are. Without personalized elements, they start to [...]
Commerce Media: The Dawn of A New Era in Performance Media
Last November I created this post about the birth of a new form of media that could very well eclipse search and social media [...]
Self-Driving Campaigns And Generative AI: Are We There Yet?
In 2018, I was invited to join WPP STREAM and their clients in Yogyakarta Indonesia. We were all asked to come up with one [...]
How A Global Marketer “Found” $15M As Budgets Were Being Cut
As CEOs of major corporations enter a year with fears of recession, high interest rates and uncertainty around consumer spending, their first reaction is [...]
Promoting Personalized Offers Made Easy with Dynamic Offer Creative
New feed-based powers for marketers to automate personalized, relevant and engaging offer ads. Anyone who has worked for a brand selling direct-to-consumer [...]
3 Words that Spell Growth in 2023: Digitization. Automation. Personalization (at Scale)
As we draw the curtains on 2022, one of the million-dollar (or maybe trillion dollar) questions on everybody’s mind is: what will 2023 bring? Back [...]
Why Retail Media Will Become The Largest Of All Media Forms
At the Liveramp RampUp event in January 2022, I stood up on stage and shared a slide that made a bold proclamation, which now [...]
The Technology Powering Retail Media
Ever since Google announced the deprecation of third-party cookies, advertisers have been wondering how digital advertising might work without cookies. Digital advertising has been [...]
Congrats, Diaz, For Being Recognized As A Leader In Knowledge, High Ethics, And Integrity
Jivox CEO, Diaz Nesamoney, is the recipient of BITS Pilani Distinguished Alumnus 2021-2022 AwardIn my six years of close interaction with Diaz, I see first [...]
The Commerce Marketing Cloud: Harnessing The Power Of Commerce Media
An Interview With Jivox President & CEO, Diaz Nesamoney By Ad Age Studio 30. An excerpt of this interview was originally published on AdAge.com. [...]
MarTech Interview With Shankar Venkataraman, SVP Of Product & Engineering At Jivox
This article was originally posted on MarTech Series. Shankar Venkataraman, SVP of Product & Engineering at Jivox shares a few data management best practices [...]
Ukrainians: Our Prayers And Hearts Are With You. Fight On! The World Is Behind You.
We at Jivox are very saddened by the loss of life in Ukraine and extend our support, prayers and wishes to the Ukrainians. We [...]