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How Retail & CPG Brands Measure Personalized Ads Powered By DCO
Coming up with a key performance indicator (KPI) isn’t something any marketing team should take lightly. It's a guiding metric to check [...]
Dynamic Creative Optimization: The 10-Minute Trafficking Manifesto
Save tons of time with our automated 1-Click Bulk Tag & Tracker workflows. Digital marketing can sometimes be a cumbersome process with more channels, [...]
From Figma Frames To Dynamic Ad Creatives In Five Minutes
Introducing flexible creative automation powered by your high-fidelity Figma designs. In a data-driven digital marketing world, it can be easy to overlook the [...]
Moving Beyond CTR: How To Establish A North-Star Metric With DCO
Why Brands Need To Master Metrics To Truly Meet Their Business Goals From Digital Marketing Channels. Lowering Customer Acquisition Costs is a great [...]
Automating Personalization At Scale: Debunking 3 Myths About Dynamic Creative Optimization
Increasingly more consumers expect personalization. They want ads that take into account who, what, and where they are. Without personalized elements, they start to [...]
Commerce Media: The Dawn of A New Era in Performance Media
Last November I created this post about the birth of a new form of media that could very well eclipse search and social media [...]
Self-Driving Campaigns And Generative AI: Are We There Yet?
In 2018, I was invited to join WPP STREAM and their clients in Yogyakarta Indonesia. We were all asked to come up with one [...]
How A Global Marketer “Found” $15M As Budgets Were Being Cut
As CEOs of major corporations enter a year with fears of recession, high interest rates and uncertainty around consumer spending, their first reaction is [...]
Promoting Personalized Offers Made Easy with Dynamic Offer Creative
New feed-based powers for marketers to automate personalized, relevant and engaging offer ads. Anyone who has worked for a brand selling direct-to-consumer [...]
3 Words that Spell Growth in 2023: Digitization. Automation. Personalization (at Scale)
As we draw the curtains on 2022, one of the million-dollar (or maybe trillion dollar) questions on everybody’s mind is: what will 2023 bring? Back [...]
Why Retail Media Will Become The Largest Of All Media Forms
At the Liveramp RampUp event in January 2022, I stood up on stage and shared a slide that made a bold proclamation, which now [...]
The Technology Powering Retail Media
Ever since Google announced the deprecation of third-party cookies, advertisers have been wondering how digital advertising might work without cookies. Digital advertising has been [...]