Our Story
Jivox is transforming the way the world experiences digital marketing. We connect brands with their audiences in the most personalized way: using big data, AI/machine learning, Dynamic Creative Optimization (DCO), customer journey optimization and identity technologies to deliver user-consented omni-channel precision marketing.
More than serving relevant messages in consumers’ purchase-intent micro moments across all channels, brands can track, measure, and optimize customer paths–starting from a brand website, email, or exposure to an advertisement–that are driving engagement and conversions.
Jivox is pre-integrated with over 25 data partners who provide rich data sets for personalization. The company’s Programmable Personalization APIs significantly simplify workflows and campaign activation through enablement of easy integration with other marketing technologies.
Recognized as a leader in creative advertising technologies, only Jivox delivers 1:1 messaging throughout the customer journey, seamlessly linking paid and owned media.
Jivox IQ is trusted by leading global brands that include Marriott International, Toyota, Sony, REI, Pepsi and more. We share one goal, one voice with our customers: accelerate engagement, conversions and ROI through personalized digital marketing.
Our Leadership Team
Diaz Nesamoney
Founder, President & CEO
Diaz Nesamoney is an accomplished technology entrepreneur who founded three successful technology companies, all harnessing the power of data to power enterprise and consumer applications.
Currently Diaz is Founder, President, and CEO of Jivox, a company that provides a technology platform for data-driven personalized advertising and marketing. He was previously Co-founder, President, and Chief Operating Officer at Informatica (NASDAQ:INFA), which he took from a startup to a publicly traded company in 1999. Informatica pioneered data integration software as a category and is now the market leader with more than $1 billion in revenue and a $5 billion market capitalization.
Before founding Jivox, he founded Celequest and served as its CEO until early 2007, when the company was acquired by Cognos/IBM. Celequest introduced the market’s first business intelligence and analytics appliance, a disruptive innovation that led to its acquisition.
Diaz holds a Masters degree in Computer Science from the Birla Institute of Technology and Science in India and is the holder of seven technology patents. Diaz is also the author of the first book on using data and technology to personalize digital advertising.
Naren Nachiappan
Chief Customer Officer
Naren Nachiappan, as Jivox’s Chief Customer officer, leads a global organization in customer acquisition and retention. As CCO, he is also devoted to the pursuit of our customers’ success, by developing and owning key operational metrics, including customer satisfaction, retention and profitability.
Naren comes to Jivox from Wind River (NASDAQ:WIND), where as Vice President and General Manager, he was a part of the executive team responsible for reigniting growth and adding over $100 million to the top line in three years. Naren was directly responsible for taking the Device Management business from a concept to a multimillion-dollar revenue rate in under 9 quarters.
Earlier in his career, as CEO of Proceler and as Senior VP at VenturCom (acquired by Citrix), he was responsible for pioneering several industry innovations such as ‘the first support for automated application acceleration using hybrid SoCs’ which resulted in Proceler’s nomination for the 2001 MPR Analysts choice award, and the first flight-essential certified UNIX for avionics applications on the Boeing 777.
Naren graduated cum laude from Harvard University and holds an MBA from the UC Berkeley Haas School of Business.
Shankar Venkataraman
Senior Vice President, Product & Engineering
Shankar Venkataraman is a distinguished technology leader and a pioneer in the streaming data and analytics, big data, and machine learning space. As SVP, he will lead the future vision for Jivox’s AI-based programmatic creative platform, harnessing the growing capabilities of machine learning as it achieves greater outcomes for today’s brand marketers. He will also collaborate with agencies and brands on how to efficiently expand their reach to target audiences.
Shankar brings to Jivox three decades of experience in the design and management of data platforms, applications, and analytics from both large-scale public companies and high-growth private enterprises. Most recently, he was the CTO of Everstring, where he led the team to scale the predictive marketing solution. Prior to that, he was Chief Scientist at Marketo, where he used real time processing, personalization and machine learning to drive innovation for the Marketo Engagement Hub. Before Marketo, Shankar was the CTO of the IBM Analytics platform, where he led IBM’s initiatives in Hadoop, Spark, and large-scale analytics. Prior to IBM, he had helped to build a real-time streaming product with Diaz Nesamoney, the then CEO at Celequest, which was acquired by Cognos in 2006. Shankar has also held engineering leadership positions at Epiphany, Outride, Remedy Corporation, Yodlee, and Informix.
Shankar holds an MBA from the Haas School of Business at the University of California, Berkeley and a B.E. in Mechanical Engineering from the National Institute of Technology Tiruchirappalli in Tamil Nadu, India.
Jaimie Villacarlos
Senior Vice President, Global Accounts & Partnerships
A part of Jivox since its inception in 2008, Jaimie Villacarlos has been integral in growing the business—working with teams cross-functionally to anticipate and exceed customer needs. Jaimie was on the marketing team during the early stages of the company, creating interactive ad campaigns and working with the engineering team to define product requirements. She then set up the Jivox global Client Services group and streamlined responsibilities and processes as the company expanded to include full-service offerings.
In her current role as SVP of Global Partnerships, Jaimie continues to extend the Jivox IQ Platform by building new partnerships and managing partner integration efforts while overseeing the onboarding and training of Jivox global customers. Prior to Jivox, Jaimie was part of the marketing team at Cognos.
Jaimie holds a BA in Product Design and Development from San Francisco State University.
Anna Luo
Senior Vice President, Customer Innovation & Marketing
Anna Luo is passionate about introducing cutting-edge technologies to enterprise customers – putting them on the path of increased competitiveness, accelerated growth, and improved compliance. She has two decades of marketing experience, most of which she has spent driving across-functional collaboration to scale startups and contributing to successful exits via IPO and acquisition.
At Jivox, she implements growth marketing to experiment with strategy and tactics, test audiences and discover market opportunities. Consistently analyzing data/metrics, she optimizes and scales growth. Anna’s marketing leadership role spans real-time data/streaming analytics and cyber security, including Sentilla, provider of predictive analytics for physical, virtual and cloud infrastructures; Coral8, a startup developing complex event processing platform based on Project STREAM from Stanford University; Vidder (software defined security). Her full-time and consulting role in other companies included Counterpane Internet Security (acquired by BT), TIBCO, a leader in event-driven platform that went public in 1999, and CTB/McGraw Hill, where she spearheaded an online ideation and networking program to improve customer experience and retention for a $35-million online assessment product.
Anna is an endurance athlete and has competed at the Long Course Aquabike National Championships, earning her a spot on Team USA. Between her career and racing, she finds time to mentor young professionals. Anna is a contributing author for Forbes Communications Council and Entrepreneur Magazine. She holds a Master of Science from Massachusetts Institute of Technology (MIT) and a Bachelor of Arts from the University of California at Berkeley.
Leo Yen
Chief Financial Officer
Leo Yen is responsible for directing the financial operations of Jivox, with a broad experience in international tax structuring and planning, fundraising, mergers & acquisitions, and regulatory and statutory law compliance. Leo has served as CFO for a publicly-traded U.S. company based in the Silicon Valley as well as interim and acting CFO for private companies and startups. Previously, he held senior positions at PricewaterhouseCoopers and Ernst & Young, where he directed the tax consulting accounts of emerging and established technology companies as well as finance, real estate and biotech clients.
A CPA in the state of California, Leo holds two bachelor’s degrees from California State Polytechnic University in Pomona where he majored in finance, accounting, real estate and law.
Jeff Taylor
Chief Architect
Jeff Taylor, Chief Architect at Jivox, provides technical oversight for all the product and engineering initiatives. He brings to Jivox a wealth of experience in creating large scale systems, especially in data and video processing. Jeff’s imprint can be seen across the Jivox personalization platform. He has also been instrumental in keeping a lean and mean cloud operation infrastructure that scales ad impressions in billions.
Prior to joining Jivox, Jeff was a software architect at Informatica, where he led multiple key product releases and held patents related to metadata and metadata deployment. In a similar role at Jaman, he built the cross-platform client application for purchasing and playing back DRM protected video content. Jeff started his career as a software engineer at IBM, with a focus on network security and UI design and implementation for EDA software
Jeff received a Bachelor of Science degree in Computer Engineering from California Polytechnic State University.
Claudia Rafello
Senior Vice President, People & Culture
Claudia is responsible for our global People & Culture operations at Jivox. She takes pride in building a culture of engagement, attracting and developing the best talent and sustaining innovation. Since inception, Claudia has brought expertise in global diversity, talent acquisition, benefit administration, L&D and various human resource generalist functions. She is responsible for growing the People & Culture organization, leading recruitment, retention and expanding its corporate culture across 5 offices globally.
Previously at Jivox, she was Vice President of Global HR & Operations, where she managed and built the overall business within Human Resources and Finance from the ground up. Prior to Jivox, Claudia worked for Celequest from the very beginning where she was part of Jivox founder and CEO Diaz Nesamoney’s team. She led and developed the growth of the company, culture and the empowerment of people leading to its acquisition by Cognos and subsequently IBM. Claudia serves on the Advisory Board for the Admin Awards, a program which publicly recognizes the invaluable contributions of administrative professionals to ensure no deserving administrative professional goes unrecognized for their efforts.
Nimay Parekh
Vice President, Product & Growth
Nimay is responsible for driving Jivox’s growth, partnerships, new products and corporate development efforts. He previously led the product management of computer vision API and clinical trial NLP technologies that matched over 140,000 patients. Additionally, he led the development of cloud services and software offerings at Cloudreach, a Blackstone portfolio company. Formerly, Nimay led new business growth in the Middle East for Factset Research Systems (NYSE:FDS), led corporate development at India’s largest luxury company in 14 countries and managed product development at JP Morgan Chase.
Nimay is an INSEAD MBA, alumnus of NASA and Google’s Singularity University GSP, and TEDx and SXSW Speaker of the DIY Equation on the methodology of productizing global humanitarian projects. In 2019. Nimay was invited to become a White House Presidential Innovation Fellow. In his spare time, he teaches True North Leadership at 1440 Multiversity.
Vinay Anvesh
Vice President, Client Services
Vinay has been instrumental in developing and managing the Client Services team at Jivox. He oversees client engagement and delivers services globally with the highest level of quality. Vinay has nine years of digital marketing experience spanning multiple roles, including campaign management, quality assessment, account management, project management, sales & services delivery. He joined Jivox as an Account Manager and built the Account Management team to serve multiple regions. He then led project management & services delivery, organizing the teams to evolve with the clients’ DCO needs. In his current Client Services Leadership role, he leads the turnaround of global accounts with a rich service experience. Prior to joining Jivox, Vinay worked with Accenture as a media manager for YouTube’s New Zealand & Australia Large Customer Sales clients.
Vinay holds a Masters degree in Information Technology & Marketing from BIMM, Pune.
Smita Shore
Vice President, Content Marketing
As Vice President of Content Marketing, Smita spearheads the overall content strategy for Jivox. She works closely with the product marketing, performance marketing, and social media functions of the team to streamline the planning and execution of content pieces to grow the Jivox brand. Smita joined Jivox in 2017 and since then has earned a gamut of experience across different verticals of the company including global client strategy, pricing, and marketing. She was one of the earliest members of the marketing team and has played an integral role in establishing key programs including email and lead generation, social media, and product marketing.
Prior to Jivox, Smita was with Marriott International, the world’s largest hospitality company where she worked in marketing communications across three different brands over a span of four years. One of her most memorable assignments at the company was as the pre-opening marketing manager responsible for the launch and positioning of the first JW Marriott resort in India located in the heart of the majestic Himalayas.
Smita holds an MBA from the Indian School of Business (ISB), the country’s premier B-school that is also ranked among the top 25 worldwide by the Financial Times Global MBA Rankings 2021. When not busy with work, she enjoys reading all kinds of genres, writing poetry, gardening and baking.
Rushanthini Subramaniam
Senior Vice President, Global Customer Success
As SVP, Customer Success, Rushanthini has been instrumental in growing and managing the customer success team at Jivox. She oversees a global team of customer success directors across the US, UK and India. Her team ensures that customers’ personalization goals are met and their maturity in Dynamic Content Optimization grows year on year, leading them to the path to omnichannel personalization.
Rushanthini joined Jivox in 2019 as part of the Customer Success & Client Strategy team and rose to lead the APAC Customer Success team a year later managing a list of Global 500 companies. Prior to Jivox, Rushanthini worked with Internet companies Directi and Securifi as a core member in their Business Development function.
Rushanthini holds an MBA from the prestigious Indian School of Business and a Bachelors in technology from National Institute of Technology, Tiruchirappali.
Mirilla Ann Woodward
Vice President, People & Culture
Mirilla Woodward brings the ‘HUMAN’ in Human Resources. She was instrumental in doubling the HC growth of Jivox in less than 2 yrs + digitalized our HR and Recruiting software systems. She manages our Strategic HR from People Strategy, Talent Strategy, Leadership Development, Rewards, Remuneration & Recognition, Employee Engagement, Wellness & Retention, Performance, Employee Issues & Resolutions, Onboarding & Exits, Background checks, Coaching & Mentoring, Internal Communications, Learning & Development & Creating a Culture of FUN with Games and Entertainment.
Prior to Jivox, Mirilla was associated with start-ups like Scientific Games (Previously known as Bally Technologies) in the Gaming & Gambling Industry & Manhattan Associates into Supply Chain Management from their initial days leading the HR functions and responsible for People Strategy, HR Transformation, Organisation development initiatives, Accelerated Recruitment campaigns, Employer Branding to name a few. At Bally Technologies she was also responsible for the HR Operations of Australia, South Africa, and Macau. She was associated with Yorkville Education Company in Toronto, Canada and was part their many acquisitions over the years.
Mirilla holds a Postgraduate Certificate in Human Resources Management from XLRI and has an MBA from Symbiosis Institute of Management Studies.
Michael Duff
Senior Vice President, Global Sales
Michael is an industry-leading sales professional with experience in building, developing & inspiring enterprise sales teams. His approach includes focusing on strategic planning, data analysis and actionable customer insights that translate into solutions that exceed expectations.
Currently, Michael leads the Global sales efforts for Jivox, a company that provides a technology platform for data-driven personalized advertising and marketing. Previously, Michael was a commercial leader at best-in-class companies like Microsoft, Google and Liftoff.
While his knowledge of adtech and ability to create a winning sales culture are definitely some of his strongest skills, Michael’s superpower is the way he works with people. He is a natural, persuasive storyteller with a gravitas that takes years to hone and refine.
Michael holds a BS in Business Administration from Saint Mary’s College of California.
John Squires
Chief Executive Officer, Akademos
John Squires was appointed Chief Executive Officer of Akademos, Inc. in April 2011. Akademos offers a turnkey virtual bookstore and marketplace for small and midsized schools. Its advanced technology, comprehensive supply-chain solution, and commitment to responsive personal service make it a leader in providing affordable course materials and digital learning tools for schools. Squires was previously the founder of Next Issue Media, the digital publishing consortium joined by Conde Nast, Hearst, Meredith, News Corporation and Time Inc. Next Issue Media brought these companies together to develop publishing solutions for tablet reading devices. Prior to Next Issue Media, Squires served as executive vice president at Time Inc., where he was responsible for leading digital operations and overseeing Time, Fortune, Sports Illustrated, Money and Golf magazines. John holds a BA degree from the University of Washington.
Mani Subramanian
Founder and CEO, Fortisure Ventures
Mani Subramanian founded Fortisure Ventures LLC in January 2011 to identify and mentor early stage founders to build successful and enduring companies. With more than 40 years of experience in the global information technology industry, Mani has significant leadership, operations, marketing and sales expertise globally. Mani’s entrepreneurial journey began in 1993 in the SF Bay Area when he founded Caritor (previously IT Solutions). In early 2007, when Caritor had presence in four continents with revenue of $150M, Mani architected a buy-out of Keane, making the combined entity a $1B company with over 12000 employees. Mani was the Chairman of Keane until the company was acquired by NTT Data in 2010. Mani also helped co-found Influence Software, a business intelligence company, jointly with Marv Mouchawar in 1996, which was acquired by Informatica (NASDAQ:INFA) in 1999. Prior to being an entrepreneur, Mani served as the President of Wipro Systems from 1989 to 1992, where he led Wipro through a strategic shift to IT services. Before joining Wipro, Mani was part of the top management team at Tata Consultancy Services. Mani is a mechanical engineer from Indian Institute of Technology, Chennai and an MBA from Indian Institute of Management, Ahmedabad.
Meghna Subramanian
Co-Founder and Legal Counsel, Fortisure Ventures
Meghna Subramanian is a Co-Founder and Legal Counsel for Fortisure Ventures. Since 2011, Meghna has worked closely with Fortisure’s portfolio companies, closed new investments, and coordinated the legal process for Fortisure and some of its portfolio companies. Prior to founding Fortisure LLC, Meghna was an associate with the San Francisco office of Latham and Watkins, where she specialized in securities and antitrust litigation and complex business disputes. Meghna received her JD from the University of Chicago Law School and her B.A. in Political Economy from U.C. Berkeley. She is admitted to practice law in the state of California.
Robert Chatwani
President & General Manager, Growth, DocuSign
Robert leads DocuSign’s newly created Marketing & Growth organization to scale its digital strategy across marketing, product, technology and sales. Robert will be responsible for DocuSign’s product-led growth and execution, encompassing growth product and engineering teams, related data analytics, and all marketing and operations teams focused on digital expansion, demand generation and lead qualification. He will also lead all CMO functions, including product marketing, field marketing, communications and public relations, content, creative and brand strategy.
Robert most recently served as the Chief Marketing Officer at Atlassian, a SaaS industry leader and pioneer in product led growth. He oversaw teams across marketing, brand, communications and data science, and worked with the product organization to help scale Atlassian’s business to nearly $3B in revenue. Prior to Atlassian, Robert served as Chief Revenue & Marketing Officer for social e-commerce platform Spring. He also spent more than a decade at eBay, ending his tenure as CMO of North America where his teams supported $35 billion in annual trading volume.
