Imagine a consumer that is on her smartphone, comparing products online but then gets distracted. Later she picks up her tablet to continue her product research, read the news and check Facebook. The next day while responding to email on her laptop, she resumes shopping. Will she ever purchase the product she’s considering?
In this fast-paced era where consumers interact with brands in multiple ways – i.e. social media, email, web, apps — and with multiple devices, it is increasingly important for brands to provide the most consistent, seamless, and relevant experience through digital marketing.
Omnichannel personalization is providing a 1:1 customer experience at the precise time or “micro-moment” across all channels and devices.