Customers are using multiple devices, from product research to purchase, making it increasingly difficult for brands to connect the marketing dots.
Source: Telco 2.0 Research
It’s time to step up from multichannel marketing to omni-channel personalization.
Take the Omnichannel
Are your messages and customer experience:
1. RELEVANT at the intended time of purchase?
2. CONSISTENT across email, social media, and news sites?
3. SEAMLESS for any device or channel?
Admitted no single brand experience across their channels
Stated change is not happening fast enough
Acknowledged “a well-defined cross or omnichannel strategy” would drive digital growth
Source: Periscope Survey