Jivox Powers Privacy-First Personalization At Scale

Jivox is a cloud-powered platform designed to solve the problems of marketers in a privacy-first, omnichannel world.

By unlocking flexible creative automation and combining it with decisioning built on first-party data, marketers can ensure every touchpoint is personalized for their customers and continually optimized.

DATA-DRIVEN DECISIONING

Decision Graph Empowers 1:1 Personalization With Ease

Personalizing content across channels for different audiences and hyper-relevant microsegments requires a sophisticated blend of methodologies.

• A rules-based UI to easily build out complex logic based on triggers such as contextual signals or first-party data segments
• AI-based logic to enable sequential messaging and optimal ad experiences through testing
• Feed-based decisioning to streamline setup based on the product feed content

AI/ML-POWERED OPTIMIZATION

Optimize + Recommend + Predict = Drive Relevance

Real-time optimization and recommendations at scale are made possible by Jivox proprietary machine-learning algorithms. Brands have full control over metrics and methodology.

• Automatic optimization of creative based on chosen metrics to achieve the best combination of assets
• Recommend products in ads based on user behavior, bestsellers and more to drive sales
• Score users based on intent and combine with product ranking to predict the right moment for the right offer

ANALYTICS. ATTRIBUTION. AUDIENCE.

Data Clean Room Powers Real-Time Analytics & Privacy-First Attribution

True 1:1 Personalization generates vast amounts of data – all of which must respect user consent and data privacy.

Jivox provides powerful real-time analytics and omnichannel, privacy-first attribution for brands to connect the dots for each customer’s journey – without guessing.

FIRST-PARTY IDENTITY AT THE CORE

IQID First-Party Identity Graph

A consistent view of the customer journey requires a first-party identity solution fit for a world without third-party cookies.

Jivox IQiD Identity Graph captures all consented user data across Jivox and connects to a network of other privacy-first identity solutions to give the brands a sustainable way to track performance.