DCO Masterclass: Crafting Data Strategies for Personalization

Learn how to craft the right strategy across different product categories, brands and campaign objectives.

Implementing 1P Identity
Part 1: Data Checklist

Delve into the key points every brand should have on its checklist to handle consumer data securely.

DCO Masterclass: Building Creative Excellence in Automated Creative

Discover how DCO technology can automate creative generation without compromising creative freedom.

Implementing 1P Identity

Learn how to leverage Soc 2 Type 2 certified partners for securing consumer’s most precious asset–their data–in implementing first-party identity.

Identity and Privacy-Enhancing Technology

Get a deep dive into emerging compliance standards and how they will impact your personalized digital marketing campaigns.

Scale Your Personalized Video Ads for Connected TV

Learn how you can effectively scale personalization across CTV with creative automation and data.

The Power of First-Party Identity

Featuring Liveramp’s SVP Addressability and Ecosystem, Travis Clinger. An Adweek webinar on data and identity in a post-cookie world.

Identity And Personalization
In A Post-Cookie World

What marketers need to know as they transition to personalization without third-party cookies.

A Dummy’s Guide to Identity

Our experts talk about 1P identity, Unified ID, Liveramp IdentityLink, Jivox IQiD, Google’s FLoC, and more.

Maximizing the Benefits of DCO:
Going Self-Serve

Learn how to build internal self serve DCO teams & the best practices from Fortune 1000 Companies who have built such teams.

DCO: Quickstart 1:1
Personalized Campaigns

Learn how global brands launch 1:1 personalized campaigns across multiple sub-brands & markets in just a few days.

Dynamic Creative Optimization
(DCO) Accelerated

Featuring Joanna O’Connell, VP, Principal Analyst Forrester. Learn how brands are making the shift from simple creative automation to 1:1 personalized eCommerce marketing using DCO.

Scaling with Dynamic
Creative Optimization

Learn how to use DCO to create and automate thousands of variations with just one ad.

How Brands are Driving
Direct-to-Consumer Sales

Featuring Atlassian’s CMO and Sun Basket’s Performance Marketing Director. An Adweek webinar on how brands are driving DTC sales post-pandemic.

Driving eCommerce Success
with Personalization

Learn how dynamic creative and data-driven decisioning technologies enable brands to scale personalization for eCommerce marketing.

Personalize Digital Marketing
At Scale

Featuring guest speakers from leading brands such as Reynolds Consumer Products and LL Flooring’s. Get insight on navigating challenges to personalizing digital marketing at scale.

Three Keys to Personalize
eCommerce Marketing

An Adweek Fireside Chat. Uncover the essential technologies that can enable brands to accelerate eCommerce marketing.

3 Strategies For Delivering ROI
With DCO

Learn how F1000 brands successfully used DCO technology to save creative production costs and boost media performance.

How to Personalize DCO
Without Third-Party Cookies

Discover a user-consented, first-party data approach to deliver omni-channel personalization at scale.

How Global Brands use DCO
to Drive Marketing ROI

Featuring Joanna O’Connell, VP, Principal Analyst Forrester. Learn how to use DCO for your specific needs and achieve efficiency by way of an ROI model.

Personalize Digital Marketing
with Omnichannel DCO

Featuring REI’s Amy Ball. Take an in-depth look at how DCO and cutting-edge personalization drive real-world success on social channels.

Deliver Relevance with
Data-Driven Insights

Featuring Joanna O’Connell, VP, Principal Analyst Forrester. Learn how to scale personalized messaging to individual consumers across multiple channels.

Diving into DCO

Learn the fundamentals of Dynamic Creative Optimization (DCO) technology and how it can be leveraged to help you achieve personalization at scale.

Personalizing Dynamic Video Advertising

Learn how to create, personalize and scale relevant video ads for your audience.

Personalized DCO 101

Learn how to create highly effective, cost efficient personalized digital ad content on the fly—precisely at the moment when individual consumers are thinking about buying a specific product.

Personalizing Social Advertising

Learn how to use third-party data and contextual data to personalize Facebook ads and extend the same, relevant messaging from Display to Social Media.