Independent Principal Analyst Joanna O’Connell answers the most-asked questions.
Fast-Track Personalization At Scale
Here’s the ultimate guide for choosing the right DCO platform without any guesswork.
Dynamic Creative For Selling Direct-to-Customer
Forrester’s Joanna O’Connell shares how direct-to-customer brands should evaluate DCO technology for selling 1:1 to customers.
How First-Party Identity Will Rule Personalized Commerce Marketing
Learn how different identity models stack up to choose the right one for your brand.
5 “Whats” Marketers Ask
About DCO And ROI
Forrester’s Joanna O’Connell answers the most-asked questions about DCO and marketing ROI.
AI And Digital
4 reasons to use AI and machine learning for personalized digital marketing.