Independent Principal Analyst Joanna O’Connell answers the most-asked questions.
Dynamic Creative for Selling Direct-to-Customer
Forrester’s Joanna O’Connell shares how direct-to-customer brands should evaluate DCO technology for selling 1:1 to customers.
How First-Party Identity Will Rule Personalized Commerce Marketing
Learn how different identity models stack up to choose the right one for your brand.
5 “Whats” Marketers Ask About DCO and ROI
Forrester’s Joanna O’Connell answers the most-asked questions about DCO and marketing ROI.
AI and Digital Marketing
4 reasons to use AI and machine learning for personalized digital marketing.
