Independent Principal Analyst Joanna O’Connell answers the most-asked questions.
DCO Made Easy
Not all DCO platforms are created equal. Take our detailed checklist to help you identify the critical capabilities that will maximize your ROI.
Dynamic Creative for Selling Direct-to-Customer
Forrester’s Joanna O’Connell shares how direct-to-customer brands should evaluate DCO technology for selling 1:1 to customers.
How First-Party Identity Will Rule Personalized Commerce Marketing
Learn how different identity models stack up to choose the right one for your brand.
5 “Whats” Marketers Ask
About DCO and ROI
Forrester’s Joanna O’Connell answers the most-asked questions about DCO and marketing ROI.
AI and Digital
4 reasons to use AI and machine learning for personalized digital marketing.