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What Is Onsite VS Offsite Retail Media?
When retail media comes up in discussion, most of us think about retail websites or apps. This is what we now refer to as onsite retail media. Users visit an e-commerce website or platform and advertisers place ads close to the point of purchase.
What Is The Difference Between Retail Media And Commerce Media?
In the previous blog, we explained that retail media is most commonly ad placements on a retailer’s owned assets—such as their website or app—that take advantage of the retailer’s First-Party Data.
What Are Retail Media And Retail Media Networks?
It’s not an exaggeration to suggest that retail media is creating the biggest shift in digital advertising since programmatic became a thing...
Commerce Media Trends: The Move From Onsite To Offsite
Offsite commerce media has several advantages over onsite media in general, not the least of which is inventory availability [...]
Commerce Media: The Big Shifts Ahead
It is clear that Commerce Media is in its very early innings and represents a growth opportunity for retailers much larger than anyone might have imagined [...]
5 Ways Marketers Can Use AI To Their Advantage
When the first wave of Gen AI hype arrived online it made many marketers sit up and listen and ask the big questions. Can AI [...]
The Crushing Of Creative: Was Apple Right?
When I saw the recent Apple “Crush” advertisement showing a gigantic press crushing all kinds of musical instruments, paints, recording equipment and...
Personalization Trends For 2024: From First-Party Growth To Generative AI
2024 will no doubt see the ad tech industry adapt to the largest changes the industry has faced to date. The third-party tracking cookie [...]
The Personalization Opportunity In Retail: Insights From Industry Experts
Previously published on our LinkedIn newsletter According to Forrester, 86% of retailers say their customers demand more personalized experiences than ever before. Yet, 54% [...]
How Travel & Automotive Brands Measure Personalized Ads Powered By DCO
As we mentioned in part 1 of the Mastering Metrics blogs, coming up with a key performance indicator (KPI) isn’t something any marketing team should take lightly [...]
Upgrade To Jivox DCO From Sizmek At Zero Migration Costs
After four years owning Sizmek, Amazon has decided to shut the ad serving platform down next year. For advertisers currently using Sizmek, that means they’ll [...]
How Retail & CPG Brands Measure Personalized Ads Powered By DCO
Coming up with a key performance indicator (KPI) isn’t something any marketing team should take lightly. It's a guiding metric to check [...]