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There is No More Marketing, Just Sales
This article was originally posted on Business 2 Community. Marketing as we know it is gone thanks to the current pandemic. Marketing teams can [...]
3 Steps to a Successful Social Media Personalization Campaign
This article was originally posted on AiThority. Once considered a budding trend to give your marketing strategy an edge, personalization is now essential to the success [...]
Three Ways Brands Can Pivot Their E-Commerce Marketing Strategy
This article article was originally posted on Forbes. The events of the last year have led marketers to step back and evaluate their marketing [...]
Three Ways To Reinvent Marketing As An Individualized Human Experience
This article was originally posted on Forbes. The marketing landscape has transformed throughout the years — from traditional newspapers and television to digital-first media [...]
VIP Q&A: Tom Treanor on Personalization, Data Privacy & the Future of Marketing
“Personalization is really understanding and anticipating what are the next steps to help you solve a problem or get something [...]
How Brands Can Adapt And Prepare For Personalized E-commerce In The Age Of 5G
This article was originally posted on Retail IT. We’re entering month nine of millions stuck inside, terrified to leave. In March, this would have [...]
How Fast, Real-Time and Privacy-First Analytics Can Power Successful Personalization Strategies
We recently announced a significant upgrade to the Jivox IQ platform, involving a complete redesign of the core event processing infrastructure and new data warehousing [...]
Blaze the Personalization Trail!
How to Optimize Customer Journeys, Attribute Revenue, Create High Engagement via Lightning-Fast Analytics & Data Clean Rooms in a Post 3P-Cookie [...]
Will Data Security and Privacy Drive the Inhousing of AdTech?
Consumers have been sending a clear message to brands for some time now: brands need to respect their privacy and be [...]
SOC 2 Type 2: Three keys To Choosing The Right Personalization Partner
“For us, security is paramount. Even before all these privacy issues came along, we were always operating with the premise [...]
Winning Strategies First: Ingredients for a Successful Marketing Overhaul
This article was originally featured in Total Retail Digital commerce has emerged as a winning business strategy since 2020 as [...]
VIP Q&A: Bryan Kramer on Humanizing Marketing, Personalizing CX & More
“The future of Digital Marketing is a combination of digital AND human. Brands should be present everywhere and relevant while consumers are looking for [...]