MarTech Interview With Shankar Venkataraman, SVP Of Product & Engineering At Jivox
This article was originally posted on MarTech Series. Shankar Venkataraman, SVP of Product & Engineering at Jivox shares a few data management best practices [...]
Selling Direct-To-Consumers: How Brands Should Evaluate DCO For Consumer Connection
The digital marketing landscape has become saturated just months after a series of stay-at-home orders triggered by COVID-19 globally. Brands that really know their customers [...]
It’s Not an Ad, It’s an Individualized Human Experience
This article was originally posted on CMS Wire. Personalization is becoming the norm, not the exception. As renowned business strategies and global keynote speaker, [...]
Three Ways Brands Can Pivot Their E-Commerce Marketing Strategy
This article article was originally posted on Forbes. The events of the last year have led marketers to step back and evaluate their marketing [...]
Three Ways To Reinvent Marketing As An Individualized Human Experience
This article was originally posted on Forbes. The marketing landscape has transformed throughout the years — from traditional newspapers and television to digital-first media [...]
VIP Q&A: Tom Treanor on Personalization, Data Privacy & the Future of Marketing
“Personalization is really understanding and anticipating what are the next steps to help you solve a problem or get something [...]
Blaze the Personalization Trail!
How to Optimize Customer Journeys, Attribute Revenue, Create High Engagement via Lightning-Fast Analytics & Data Clean Rooms in a Post 3P-Cookie [...]
VIP Q&A: Bryan Kramer on Humanizing Marketing, Personalizing CX & More
“The future of Digital Marketing is a combination of digital AND human. Brands should be present everywhere and relevant while consumers are looking for [...]
VIP Q&A: Ted Rubin on Return on Relationship, Personal Commerce, Digital Marketing’s Future and More
“Much of a future consumer’s product needs are becoming anticipated and automated...it’s ‘personal commerce’ that anticipates, reacts and satisfies consumer demand, often before the [...]
AiThority Interview with Anna Luo, VP of Customer Innovation and Marketing at Jivox
This interview was originally published on AiThority. Hi Anna, please tell us about your current role and how you arrived at Jivox. I’m the Senior [...]
DCO: Smart Ways to Save Costs & Increase ROI
Global brands have achieved significant scale and efficiencies across most of marketing over the past 10 years, leveraging digital marketing [...]
Introducing Dynamic Canvas Studio
What Is It & Why It Matters to In-house Creative Teams & Agencies Earlier today, we launched Dynamic Canvas Studio (DCS), a significant upgrade to the creative [...]