Posts in Platform & Technology

New feed-based powers for marketers to automate personalized, relevant and engaging offer ads. Anyone who has worked for a brand selling direct-to-consumer [...]

Ever since Google announced the deprecation of third-party cookies, advertisers have been wondering how digital advertising might work without cookies. Digital advertising has been [...]

This article was originally posted on MarTech Series. Shankar Venkataraman, SVP of Product & Engineering at Jivox shares a few data management best practices [...]

Elevate your brand’s commerce marketing by avoiding these common pain points. With new capabilities launching on Jivox, personalized commerce marketing becomes more streamlined, consistent [...]

We recently announced a significant upgrade to the Jivox IQ platform, involving a complete redesign of the core event processing infrastructure and new data warehousing [...]

How to Optimize Customer Journeys, Attribute Revenue, Create High Engagement via Lightning-Fast Analytics & Data Clean Rooms in a Post 3P-Cookie [...]

At the start of 2021, we announced the launch of our new Dynamic Canvas Studio, an easy-to-use UI that enables brands to generate thousands [...]

Personalization in marketing is no longer a nice-to-have. As per a recent study by Salesforce, 52% of consumers always expect offers to be personalized. [...]

What Is It & Why It Matters to In-house Creative Teams & Agencies Earlier today, we launched Dynamic Canvas Studio (DCS), a significant upgrade to the creative [...]

Personalizing marketing messages at scale can be challenging. Besides tailoring messages to make them relevant to consumers’ prior interactions in the current context, brands [...]

Increase creative production cost savings using automation Launching a digital campaign often involves frequent, repetitive tasks. For instance, to run the same [...]

Bridging the gap: consumer privacy & personalization Pew Research has found that nearly 80% of U.S. adults are concerned about [...]