Increasingly more consumers expect personalization. They want ads that take into account who, what, and where they are. Without personalized elements, they start to [...]
Last November I created this post about the birth of a new form of media that could very well eclipse search and social media [...]
In 2018, I was invited to join WPP STREAM and their clients in Yogyakarta Indonesia. We were all asked to come up with one [...]
New feed-based powers for marketers to automate personalized, relevant and engaging offer ads. Anyone who has worked for a brand selling direct-to-consumer [...]
Ever since Google announced the deprecation of third-party cookies, advertisers have been wondering how digital advertising might work without cookies. Digital advertising has been [...]
This article was originally posted on MarTech Series. Shankar Venkataraman, SVP of Product & Engineering at Jivox shares a few data management best practices [...]
Elevate your brand’s commerce marketing by avoiding these common pain points. With new capabilities launching on Jivox, personalized commerce marketing becomes more streamlined, consistent [...]
We recently announced a significant upgrade to the Jivox IQ platform, involving a complete redesign of the core event processing infrastructure and new data warehousing [...]
How to Optimize Customer Journeys, Attribute Revenue, Create High Engagement via Lightning-Fast Analytics & Data Clean Rooms in a Post 3P-Cookie [...]
At the start of 2021, we announced the launch of our new Dynamic Canvas Studio, an easy-to-use UI that enables brands to generate thousands [...]
Personalization in marketing is no longer a nice-to-have. As per a recent study by Salesforce, 52% of consumers always expect offers to be personalized. [...]
What Is It & Why It Matters to In-house Creative Teams & Agencies Earlier today, we launched Dynamic Canvas Studio (DCS), a significant upgrade to the creative [...]