Display Marketing Success Metrics
As far back as the 19th century, the challenge to quantify advertising performance and investment was already a top of mind issue for marketers. [...]
Moving From Creative Versioning To Personalization
To offer personalization, brands need to leverage a combination of data, channel, and optimization. I recently came across a study by [...]
Jivox Launches Integration with Facebook to Power Brands’ Omni-channel Campaigns with the Benefits of Personalization
Powering Brands’ Omni-channel Campaigns with Personalization Today’s audiences aren’t just spending time with two or three forms of media. They are omnivorous consumers of [...]