We recently announced a significant upgrade to the Jivox IQ platform, involving a complete redesign of the core event processing infrastructure and new data warehousing [...]
At the start of 2021, we announced the launch of our new Dynamic Canvas Studio, an easy-to-use UI that enables brands to generate thousands [...]
Personalization in marketing is no longer a nice-to-have. As per a recent study by Salesforce, 52% of consumers always expect offers to be personalized. [...]
What Is It & Why It Matters to In-house Creative Teams & Agencies Earlier today, we launched Dynamic Canvas Studio (DCS), a significant upgrade to the creative [...]
Personalizing marketing messages at scale can be challenging. Besides tailoring messages to make them relevant to consumers’ prior interactions in the current context, brands [...]
Increase creative production cost savings using automation Launching a digital campaign often involves frequent, repetitive tasks. For instance, to run the same [...]
Bridging the gap: consumer privacy & personalization Pew Research has found that nearly 80% of U.S. adults are concerned about [...]
To offer personalization, brands need to leverage a combination of data, channel, and optimization. I recently came across a study by [...]
As far back as the 19th century, the challenge to quantify advertising performance and investment was already a top of mind issue for marketers. [...]
Powering Brands’ Omni-channel Campaigns with Personalization Today’s audiences aren’t just spending time with two or three forms of media. They are omnivorous consumers of [...]