Cannes Lions Reveals The Growing Power Of Commerce Media And AI
Commerce Media and AI took center stage at Cannes, highlighting a shift to offsite personalization, influencer-driven content, and scalable creative automation.
The Convergence Of Commerce Media And AI: A New Era In Advertising
A decade at Cannes Lions reveals the shift from creative dominance to a new era led by commerce media, AI, and personalized advertising.
The Evolving Commerce Media Landscape: What Industry Leaders Say About Future Growth
Unlock the next wave of explosive growth in the evolving commerce media landscape—where AI, omnichannel strategy, and first-party data are reshaping how brands capture billions in untapped revenue.
Is Commerce Media Just As Good An Opportunity For Upper-Funnel Campaigns As It Is For Conversion-Focused Strategies?
Brands are starting to use commerce media for upper-mid to upper funnel campaigns. But they’re utilizing the marketing channel in a different way than performance marketers do.
How Is Commerce Media Data Considered First-Party? Isn’t It Owned By The Retailer Rather Than The Brand?
The definition of first-party data implies that whoever is using the data in question has a direct relationship with the consumer. In the case of retail media, this entails that retailers have gotten consent or permission from the consumer to use their data for promotional purposes such as marketing.
What First-Party Data Audience Segments Can Commerce Media Networks Offer Directly?
With commerce media, you have access to a wealth of product-purchase data that is generating new types of audience segments. Since retail media advertising is 50% more effective than Social at generating a user response, it’s safe to assume that even early audience segmentation has been successful.
What Impact Will Google’s Canceled Cookie Deprecation Have On Retail Media Uptake?
Back in July, Google made the sudden surprising decision to go back on its plans to remove the third-party cookie from its Chrome browser. Given that Google had been planning and postponing this deprecation for several years, marketers had mixed feelings with many expressing frustration by the reversal.
What Is Commerce Marketing And Why Is It Important In The Context Of Commerce Or Retail Media?
Marketing is commonly broken down into two groups: brand and performance. Where brand marketing is about upper-funnel advertising, performance is where you spend money to drive sales.
How Can Brands Connect Online Commerce Media With Offline, In-Store Media?
The idea of connecting online commerce media to in-store ad space and being able to understand the impact on each other almost seems like science fiction. Can what happens online really translate to ad inventory in the physical world?
What Are The Key Considerations For Brands When Moving From Onsite To Offsite Commerce Media?
Onsite retail media has been revolutionary in its ability to get brands closer to the point of purchase. But it has also been somewhat limited in execution. Much of onsite retail media has focused on placing ads as sponsored search results.
What Are The Benefits Of Offsite VS Onsite Retail Media?
The main benefit of onsite retail media is that it gets brands very close to the point of purchase in a straightforward way. When a customer is searching for something on a retailer’s website, they’re reliably in purchase mode.
What Is Onsite VS Offsite Retail Media?
When retail media comes up in discussion, most of us think about retail websites or apps. This is what we now refer to as onsite retail media. Users visit an e-commerce website or platform and advertisers place ads close to the point of purchase.