How A Global Marketer “Found” $15M As Budgets Were Being Cut
As CEOs of major corporations enter a year with fears of recession, high interest rates and uncertainty around consumer spending, their first reaction is [...]
3 Words that Spell Growth in 2023: Digitization. Automation. Personalization (at Scale)
As we draw the curtains on 2022, one of the million-dollar (or maybe trillion dollar) questions on everybody’s mind is: what will 2023 bring? Back [...]
Why Retail Media Will Become The Largest Of All Media Forms
At the Liveramp RampUp event in January 2022, I stood up on stage and shared a slide that made a bold proclamation, which now [...]
The Commerce Marketing Cloud: Harnessing The Power Of Commerce Media
An Interview With Jivox President & CEO, Diaz Nesamoney By Ad Age Studio 30. An excerpt of this interview was originally published on AdAge.com. [...]
Will Retail Media Be The Biggest Threat To The Walled Gardens?
One of the most hard-to-understand aspects of consumer behavior is: what makes us buy something? If you pause for a moment and think about your [...]
Selling Direct-To-Consumers: How Brands Should Evaluate DCO For Consumer Connection
The digital marketing landscape has become saturated just months after a series of stay-at-home orders triggered by COVID-19 globally. Brands that really know their [...]
Enterprise Selling Is A Team Sport
The Art And Science Of Relationship Building Using A Team Approach Along The Customer Journey My enterprise selling experience of 20+ years has taught [...]
It’s Not an Ad, It’s an Individualized Human Experience
This article was originally posted on CMS Wire. Personalization is becoming the norm, not the exception. As renowned business strategies and global keynote speaker, [...]
There is No More Marketing, Just Sales
This article was originally posted on Business 2 Community. Marketing as we know it is gone thanks to the current pandemic. Marketing teams can [...]
3 Steps to a Successful Social Media Personalization Campaign
This article was originally posted on AiThority. Once considered a budding trend to give your marketing strategy an edge, personalization is now essential to the success [...]
Three Ways Brands Can Pivot Their E-Commerce Marketing Strategy
This article article was originally posted on Forbes. The events of the last year have led marketers to step back and evaluate their marketing [...]
Three Ways To Reinvent Marketing As An Individualized Human Experience
This article was originally posted on Forbes. The marketing landscape has transformed throughout the years — from traditional newspapers and television to digital-first media [...]