Will Retail Media Be The Biggest Threat To The Walled Gardens?
One of the most hard-to-understand aspects of consumer behavior is: what makes us buy something? If you pause for a moment and think about your [...]
Selling Direct-To-Consumers: How Brands Should Evaluate DCO For Consumer Connection
The digital marketing landscape has become saturated just months after a series of stay-at-home orders triggered by COVID-19 globally. Brands that really know their customers [...]
Enterprise Selling Is A Team Sport
The Art And Science Of Relationship Building Using A Team Approach Along The Customer Journey My enterprise selling experience of 20+ years has taught [...]
It’s Not an Ad, It’s an Individualized Human Experience
This article was originally posted on CMS Wire. Personalization is becoming the norm, not the exception. As renowned business strategies and global keynote speaker, [...]
There is No More Marketing, Just Sales
This article was originally posted on Business 2 Community. Marketing as we know it is gone thanks to the current pandemic. Marketing teams can [...]
3 Steps to a Successful Social Media Personalization Campaign
This article was originally posted on AiThority. Once considered a budding trend to give your marketing strategy an edge, personalization is now essential to the success [...]
Three Ways Brands Can Pivot Their E-Commerce Marketing Strategy
This article article was originally posted on Forbes. The events of the last year have led marketers to step back and evaluate their marketing [...]
Three Ways To Reinvent Marketing As An Individualized Human Experience
This article was originally posted on Forbes. The marketing landscape has transformed throughout the years — from traditional newspapers and television to digital-first media [...]
VIP Q&A: Tom Treanor on Personalization, Data Privacy & the Future of Marketing
“Personalization is really understanding and anticipating what are the next steps to help you solve a problem or get something [...]
How Brands Can Adapt And Prepare For Personalized E-commerce In The Age Of 5G
This article was originally posted on Retail IT. We’re entering month nine of millions stuck inside, terrified to leave. In March, this would have [...]
Will Data Security and Privacy Drive the Inhousing of AdTech?
Consumers have been sending a clear message to brands for some time now: brands need to respect their privacy and be [...]
SOC 2 Type 2: Three keys To Choosing The Right Personalization Partner
“For us, security is paramount. Even before all these privacy issues came along, we were always operating with the premise [...]