Commerce Media: The Big Shifts Ahead
It is clear that Commerce Media is in its very early innings and represents a growth opportunity for retailers much larger than anyone might have imagined [...]
The Crushing Of Creative: Was Apple Right?
When I saw the recent Apple “Crush” advertisement showing a gigantic press crushing all kinds of musical instruments, paints, recording equipment and [...]
Personalization Trends For 2024: From First-Party Growth To Generative AI
2024 will no doubt see the ad tech industry adapt to the largest changes the industry has faced to date. The third-party tracking cookie [...]
The Personalization Opportunity In Retail: Insights From Industry Experts
Previously published on our LinkedIn newsletter According to Forrester, 86% of retailers say their customers demand more personalized experiences than ever before. Yet, 54% [...]
How A Global Marketer “Found” $15M As Budgets Were Being Cut
As CEOs of major corporations enter a year with fears of recession, high interest rates and uncertainty around consumer spending, their first reaction is [...]
3 Words That Spell Growth In 2023: Digitization. Automation. Personalization (At Scale)
As we draw the curtains on 2022, one of the million-dollar (or maybe trillion dollar) questions on everybody’s mind is: what will 2023 bring? [...]
Why Retail Media Will Become The Largest Of All Media Forms
At the Liveramp RampUp event in January 2022, I stood up on stage and shared a slide that made a bold proclamation, which now [...]
The Commerce Marketing Cloud: Harnessing The Power Of Commerce Media
An Interview With Jivox President & CEO, Diaz Nesamoney By Ad Age Studio 30.An excerpt of this interview was originally published on AdAge.com. Five years ago, [...]
Will Retail Media Be The Biggest Threat To The Walled Gardens?
One of the most hard-to-understand aspects of consumer behavior is: what makes us buy something? If you pause for a moment and think about your [...]
Selling Direct-To-Consumers: How Brands Should Evaluate DCO For Consumer Connection
The digital marketing landscape has become saturated just months after a series of stay-at-home orders triggered by COVID-19 globally. Brands that really know their customers [...]
Enterprise Selling Is A Team Sport
The Art And Science Of Relationship Building Using A Team Approach Along The Customer Journey My enterprise selling experience of 20+ years has taught [...]
It’s Not an Ad, It’s an Individualized Human Experience
This article was originally posted on CMS Wire.Personalization is becoming the norm, not the exception. As renowned business strategies and global keynote speaker, Bryan Kramer [...]