“Much of a future consumer’s product needs are becoming anticipated and automated...it’s ‘personal commerce’ that anticipates, reacts and satisfies consumer demand, often before the [...]
For the longest time, marketers have been reluctant to give up TV advertising, despite it being very expensive, not very precisely measurable and TV [...]
Late last week, Google announced postponing the removal of third-party (3P) cookies from Chrome. While some marketers were surprised, most were relieved. While Google sounded [...]
This interview was originally published on AiThority. Hi Anna, please tell us about your current role and how you arrived at Jivox. I’m the Senior [...]
This article was originally posted on Business 2 Community. As anyone in the advertising industry well knows, Google is in the spotlight. After announcing [...]
This is quite an irony. Post-Pandemic, as brands are having to figure out how to sell their products directly to consumers, we are debating [...]
What are self driving buildings? How do electric vehicles continue to innovate with EV charging networks and real estate? How [...]
Global brands have achieved significant scale and efficiencies across most of marketing over the past 10 years, leveraging digital marketing [...]
What are super funnels and why do they matter? Can we achieve a low customer acquisition cost while maintaining high [...]
What is values-driven leadership? Why is vulnerability important in the workplace? How can leaders, CxOs and board members optimize for psychological safety and maximize [...]
What trends should investors be aware of while seeking alpha for 2030? Along with eCommerce and personalization, what companies should be on investors’ radars? [...]
How can one scale one’s data and cloud architecture? How does supporting a cloud center of excellence lead to product led growth? How can [...]