Posts in Thought Leadership

“Personalization is really understanding and anticipating what are the next steps to help you solve a problem or get something [...]

This article was originally posted on Retail IT. We’re entering month nine of millions stuck inside, terrified to leave. In March, this would have [...]

Consumers have been sending a clear message to brands for some time now: brands need to respect their privacy and be [...]

“For us, security is paramount. Even before all these privacy issues came along, we were always operating with the premise [...]

This article was originally featured in Total Retail Digital commerce has emerged as a winning business strategy since 2020 as [...]

“The future of Digital Marketing is a combination of digital AND human. Brands should be present everywhere and relevant while consumers are looking for [...]

“Much of a future consumer’s product needs are becoming anticipated and automated...it’s ‘personal commerce’ that anticipates, reacts and satisfies consumer demand, often before the [...]

For the longest time, marketers have been reluctant to give up TV advertising, despite it being very expensive, not very precisely measurable and TV [...]

Late last week, Google announced postponing the removal of third-party (3P) cookies from Chrome. While some marketers were surprised, most were relieved. While Google sounded [...]

This interview was originally published on AiThority. Hi Anna, please tell us about your current role and how you arrived at Jivox. I’m the Senior [...]

This article was originally posted on Business 2 Community.  As anyone in the advertising industry well knows, Google is in the spotlight. After announcing [...]

This is quite an irony. Post-Pandemic, as brands are having to figure out how to sell their products directly to consumers, we are debating [...]