In the previous blog, we explained that retail media is most commonly ad placements on a retailer’s owned assets—such as their website or app—that take advantage of the retailer’s First-Party Data.
It’s not an exaggeration to suggest that retail media is creating the biggest shift in digital advertising since programmatic became a thing...
Offsite commerce media has several advantages over onsite media in general, not the least of which is inventory availability [...]
It is clear that Commerce Media is in its very early innings and represents a growth opportunity for retailers much larger than anyone might have imagined [...]
When I saw the recent Apple “Crush” advertisement showing a gigantic press crushing all kinds of musical instruments, paints, recording equipment and...
2024 will no doubt see the ad tech industry adapt to the largest changes the industry has faced to date. The third-party tracking cookie [...]
Previously published on our LinkedIn newsletter According to Forrester, 86% of retailers say their customers demand more personalized experiences than ever before. Yet, 54% [...]
As CEOs of major corporations enter a year with fears of recession, high interest rates and uncertainty around consumer spending, their first reaction is [...]
As we draw the curtains on 2022, one of the million-dollar (or maybe trillion dollar) questions on everybody’s mind is: what will 2023 bring? [...]
At the Liveramp RampUp event in January 2022, I stood up on stage and shared a slide that made a bold proclamation, which now [...]
An Interview With Jivox President & CEO, Diaz Nesamoney By Ad Age Studio 30.An excerpt of this interview was originally published on AdAge.com. Five years ago, [...]
One of the most hard-to-understand aspects of consumer behavior is: what makes us buy something? If you pause for a moment and think about [...]