VIP Q&A: Tom Treanor on Personalization, Data Privacy & the Future of Marketing
“Personalization is really understanding and anticipating what are the next steps to help you solve a problem or get something [...]
“Personalization is really understanding and anticipating what are the next steps to help you solve a problem or get something [...]
This article was originally posted on Retail IT. We’re entering month nine of millions stuck inside, terrified to leave. In March, this would have [...]
Consumers have been sending a clear message to brands for some time now: brands need to respect their privacy and be [...]
“For us, security is paramount. Even before all these privacy issues came along, we were always operating with the premise [...]
This article was originally featured in Total Retail Digital commerce has emerged as a winning business strategy since 2020 as [...]
“The future of Digital Marketing is a combination of digital AND human. Brands should be present everywhere and relevant while consumers are looking for [...]
“Much of a future consumer’s product needs are becoming anticipated and automated...it’s ‘personal commerce’ that anticipates, reacts and satisfies consumer demand, often before the [...]
For the longest time, marketers have been reluctant to give up TV advertising, despite it being very expensive, not very precisely measurable and TV [...]
Late last week, Google announced postponing the removal of third-party (3P) cookies from Chrome. While some marketers were surprised, most were relieved. While Google sounded [...]
This interview was originally published on AiThority. Hi Anna, please tell us about your current role and how you arrived at Jivox. I’m the Senior [...]
This article was originally posted on Business 2 Community. As anyone in the advertising industry well knows, Google is in the spotlight. After announcing [...]
This is quite an irony. As brands are having to figure out how to sell their products online directly to consumers, we are debating the [...]