Why Retail Media Will Become The Largest Of All Media Forms
At the Liveramp RampUp event in January 2022, I stood up on stage and shared a slide that made a bold proclamation, which now [...]
The Technology Powering Retail Media
Ever since Google announced the deprecation of third-party cookies, advertisers have been wondering how digital advertising might work without cookies. Digital advertising has been [...]
Ukrainians: Our Prayers And Hearts Are With You. Fight On! The World Is Behind You.
We at Jivox are very saddened by the loss of life in Ukraine and extend our support, prayers and wishes to the Ukrainians. We [...]
Will Retail Media Be The Biggest Threat To The Walled Gardens?
One of the most hard-to-understand aspects of consumer behavior is: what makes us buy something? If you pause for a moment and think about your [...]
There is No More Marketing, Just Sales
This article was originally posted on Business 2 Community. Marketing as we know it is gone thanks to the current pandemic. Marketing teams can [...]
Will Data Security and Privacy Drive the Inhousing of AdTech?
Consumers have been sending a clear message to brands for some time now: brands need to respect their privacy and be [...]
Personalized Connected TV Ads: Digital Marketing’s New Frontier
For the longest time, marketers have been reluctant to give up TV advertising, despite it being very expensive, not very precisely measurable and TV [...]
Google Pressed Pause on Removing Third-Party Cookies. What Should Brands Do Next?
Late last week, Google announced postponing the removal of third-party (3P) cookies from Chrome. While some marketers were surprised, most were relieved. While Google sounded [...]
What’s Next for 1:1 Identity in a Google-Less Industry?
This article was originally posted on Business 2 Community. As anyone in the advertising industry well knows, Google is in the spotlight. After announcing [...]
How First-Party Identity Will Rule Personalized Commerce Marketing
This is quite an irony. Post-Pandemic, as brands are having to figure out how to sell their products directly to consumers, we are debating [...]
The Future of Identity Post Google
Identity has become the topic of the day and a very polarizing conversation between Google and the rest of the advertising industry. Brands are [...]
Google’s FLoC And The Future Of Identity
Last week, Google finally announced what they have hinted at for a while — that their solution to the removal of third-party cookies from [...]