How A Global Marketer “Found” $15M As Budgets Were Being Cut
As CEOs of major corporations enter a year with fears of recession, high interest rates and uncertainty around consumer spending, their first reaction is [...]
As CEOs of major corporations enter a year with fears of recession, high interest rates and uncertainty around consumer spending, their first reaction is [...]
As we draw the curtains on 2022, one of the million-dollar (or maybe trillion dollar) questions on everybody’s mind is: what will 2023 bring? Back [...]
At the Liveramp RampUp event in January 2022, I stood up on stage and shared a slide that made a bold proclamation, which now [...]
Ever since Google announced the deprecation of third-party cookies, advertisers have been wondering how digital advertising might work without cookies. Digital advertising has been [...]
We at Jivox are very saddened by the loss of life in Ukraine and extend our support, prayers and wishes to the Ukrainians. We [...]
One of the most hard-to-understand aspects of consumer behavior is: what makes us buy something? If you pause for a moment and think about your [...]
This article was originally posted on Business 2 Community. Marketing as we know it is gone thanks to the current pandemic. Marketing teams can [...]
Consumers have been sending a clear message to brands for some time now: brands need to respect their privacy and be [...]
For the longest time, marketers have been reluctant to give up TV advertising, despite it being very expensive, not very precisely measurable and TV [...]
Late last week, Google announced postponing the removal of third-party (3P) cookies from Chrome. While some marketers were surprised, most were relieved. While Google sounded [...]
This article was originally posted on Business 2 Community. As anyone in the advertising industry well knows, Google is in the spotlight. After announcing [...]
This is quite an irony. Post-Pandemic, as brands are having to figure out how to sell their products directly to consumers, we are debating [...]