As CEOs of major corporations enter a year with fears of recession, high interest rates and uncertainty around consumer spending, their first reaction is [...]

As we draw the curtains on 2022, one of the million-dollar (or maybe trillion dollar) questions on everybody’s mind is: what will 2023 bring? Back [...]

At the Liveramp RampUp event in January 2022, I stood up on stage and shared a slide that made a bold proclamation, which now [...]

One of the most hard-to-understand aspects of consumer behavior is: what makes us buy something? If you pause for a moment and think about your [...]

This article was originally posted on Business 2 Community. Marketing as we know it is gone thanks to the current pandemic. Marketing teams can [...]

Consumers have been sending a clear message to brands for some time now: brands need to respect their privacy and be [...]

For the longest time, marketers have been reluctant to give up TV advertising, despite it being very expensive, not very precisely measurable and TV [...]

Late last week, Google announced postponing the removal of third-party (3P) cookies from Chrome. While some marketers were surprised, most were relieved. While Google sounded [...]

This article was originally posted on Business 2 Community.  As anyone in the advertising industry well knows, Google is in the spotlight. After announcing [...]

This is quite an irony. Post-Pandemic, as brands are having to figure out how to sell their products directly to consumers, we are debating [...]