Commerce Media Trends: The Move From Onsite To Offsite
Offsite commerce media has several advantages over onsite media in general, not the least of which is inventory availability [...]
Commerce Media: The Big Shifts Ahead
It is clear that Commerce Media is in its very early innings and represents a growth opportunity for retailers much larger than anyone might have imagined [...]
The Crushing Of Creative: Was Apple Right?
When I saw the recent Apple “Crush” advertisement showing a gigantic press crushing all kinds of musical instruments, paints, recording equipment and...
Commerce Media: The Dawn of A New Era in Performance Media
Last November I created this post about the birth of a new form of media that could very well eclipse search and social media [...]
Self-Driving Campaigns And Generative AI: Are We There Yet?
In 2018, I was invited to join WPP STREAM and their clients in Yogyakarta Indonesia. We were all asked to come up with one [...]
How A Global Marketer “Found” $15M As Budgets Were Being Cut
As CEOs of major corporations enter a year with fears of recession, high interest rates and uncertainty around consumer spending, their first reaction is [...]
3 Words That Spell Growth In 2023: Digitization. Automation. Personalization (At Scale)
As we draw the curtains on 2022, one of the million-dollar (or maybe trillion dollar) questions on everybody’s mind is: what will 2023 bring? [...]
Why Retail Media Will Become The Largest Of All Media Forms
At the Liveramp RampUp event in January 2022, I stood up on stage and shared a slide that made a bold proclamation, which now [...]
The Technology Powering Retail Media
Ever since Google announced the deprecation of third-party cookies, advertisers have been wondering how digital advertising might work without cookies. Digital advertising has been [...]
Ukrainians: Our Prayers And Hearts Are With You. Fight On! The World Is Behind You.
We at Jivox are very saddened by the loss of life in Ukraine and extend our support, prayers and wishes to the Ukrainians. We [...]
Will Retail Media Be The Biggest Threat To The Walled Gardens?
One of the most hard-to-understand aspects of consumer behavior is: what makes us buy something? If you pause for a moment and think about [...]
There is No More Marketing, Just Sales
This article was originally posted on Business 2 Community.Marketing as we know it is gone thanks to the current pandemic. Marketing teams can no longer [...]