Cannes Lions Reveals The Growing Power Of Commerce Media And AI
Commerce Media and AI took center stage at Cannes, highlighting a shift to offsite personalization, influencer-driven content, and scalable creative automation.
Commerce Media and AI took center stage at Cannes, highlighting a shift to offsite personalization, influencer-driven content, and scalable creative automation.
A decade at Cannes Lions reveals the shift from creative dominance to a new era led by commerce media, AI, and personalized advertising.
Offsite commerce media has several advantages over onsite media in general, not the least of which is inventory availability [...]
It is clear that Commerce Media is in its very early innings and represents a growth opportunity for retailers much larger than anyone might have imagined [...]
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We at Jivox are very saddened by the loss of life in Ukraine and extend our support, prayers and wishes to the Ukrainians. We [...]