This article was originally posted on Business 2 Community.  As anyone in the advertising industry well knows, Google is in the spotlight. After announcing [...]

This is quite an irony. As brands are having to figure out how to sell their products online directly to consumers, we are debating the [...]

Identity has become the topic of the day and a very polarizing conversation between Google and the rest of the advertising industry. Brands are [...]

Last week, Google finally announced what they have hinted at for a while — that their solution to the removal of third-party cookies from [...]

The Future is Personalized Marketing At Jivox, we had our best year as a company in 2020. We grew significantly [...]

This article was originally published on TotalRetail. In today’s shopping environment, consumer habits change by the day. One day shoppers may browse social media [...]

This article was originally posted on ANA. While it has been more than ten years since the U.S. was embroiled in a recession, it [...]

This article was originally posted on Ecommerce Times. You're driving to work as the sky starts to dump the first snow of the year. [...]

Several years ago I watched the movie Outbreak about an errant virus getting away from the heart of Africa to [...]

During the Madmen era, any money spent on anything other than media was called “non-working media spend” which comprised creative, [...]

This post was originally published on  When we receive coupons for products we’ve been eyeing or stumble upon new, lower [...]