What’s Next for 1:1 Identity in a Google-Less Industry?
This article was originally posted on Business 2 Community. As anyone in the advertising industry well knows, Google is in the spotlight. After announcing their identity [...]
This article was originally posted on Business 2 Community. As anyone in the advertising industry well knows, Google is in the spotlight. After announcing their identity [...]
This is quite an irony. As brands are having to figure out how to sell their products online directly to consumers, we are debating the [...]
Identity has become the topic of the day and a very polarizing conversation between Google and the rest of the advertising industry. Brands are [...]
Last week, Google finally announced what they have hinted at for a while — that their solution to the removal of third-party cookies from [...]
The Future is Personalized MarketingAt Jivox, we had our best year as a company in 2020. We grew significantly over 2020 [...]
This article was originally published on TotalRetail. In today’s shopping environment, consumer habits change by the day. One day shoppers may browse social media [...]
This article was originally posted on ANA. While it has been more than ten years since the U.S. was embroiled in a recession, it [...]
This article was originally posted on E-Commerce Times.You're driving to work as the sky starts to dump the first snow of the year. Looking down [...]
Several years ago I watched the movie Outbreak about an errant virus getting away from the heart of Africa to [...]
During the Madmen era, any money spent on anything other than media was called “non-working media spend” which comprised creative, [...]
Over the last several days, we have seen horrific events happen in America. The fact that a police officer in broad daylight with several [...]
This post was originally published on MarTech Series For the first weeks of COVID-19, it felt like the end of the world was indeed finally here. [...]