Save tons of time with our automated 1-Click Bulk Tag & Tracker workflows.
Digital marketing can sometimes be a cumbersome process with more channels, data points and tech platforms for marketers to deal with than ever before.
This is often evident just when a campaign is about to go live: trafficking.
Tracking performance, monitoring fraud, measuring viewability and serving ads to the correct audiences are all critical to successful campaigns but can feel like relentless admin tasks getting in the way of getting the message out there.
Wouldn’t it be nice if we could start automating some of these mundane workflows and get back to the creative strategy and big ideas?
Your Time Is Our KPI
Here’s our estimates of how quickly you can activate a new Dynamic Creative Optimization (DCO) campaign on Jivox with our 1-Click Bulk Tag & Tracker process:
5 minutes to define your DSP placement information, data signals etc.
4 minutes to select third-party measurement parameters
15 seconds to sync your media plan from Google Campaign Manager
30 seconds to generate all ad tags for 1000s of ads
Our 10-Minute Trafficking Manifesto
Auto-generate tags in bulk with trackers appended
1-click wrapping for monitoring & blocking with DoubleVerify
1-click sync tags with your DSP of choice i.e. DV360, TheTradeDesk
Whether it’s 10 ads or 10,000; trafficking should be painless and a flick of a switch.
Setting The Standard For DCO Activation
As an independent DCO platform we put a lot of effort into strengthening our integrations within the broader Ad Tech ecosystem because we think flexibility and automation relieves a lot of headaches.
“Customers should not have to worry about human errors or inefficiencies in the Adtech system for launching their campaigns. Our revolutionary Bulk Tag & Tracker Generation feature slashes the time spent on trafficking tags by 70%, so you can launch in as little clicks as possible. Trust in our system, and let your campaigns soar to new heights.”
– Arjun Narayanan, Product Manager
There’s a misconception that DCO can make trafficking more complex, due to there being 100s of ads for different creative and messaging combinations. However with an automated DCO platform like Jivox, 1 creative does not equal 1 tag because the ad is dynamically rendered, served and tracked at the time of the tag being called.
The Opposition: Manual Workflows
The concern may stem from other DCO tools’ trafficking processes which often involve exporting and importing ad tags and trackers across the ecosystem, causing a lot of manual work and time spent simply trying to serve ads and measure results cohesively.
Other tools have clunky manual processes that add hours, or even days, to the activation process. Here’s a few red flags to keep an eye out for:
| No easy option to use your existing ad server and media plans i.e. GCM | Additional ad serving fees
Double setup time |
|
| Ad tag generation happens on a placement-by-placement basis | Sophisticated personalization campaign strategies become prohibitive | |
| Tags must be sent manually to vendors for wrapping | Delays in launching make your business less competitive | |
| Manual exports & imports of tag sheets | Takes valuable time – likely on a Friday night – to go live in time
Risk of human errors |
It doesn’t have to be this way.
Remove the error-prone mundane manual workflows and help team members focus on value-adding projects, optimizing personnel hours across the marketing team.
This way, marketers can put all of their energy into optimizing performance and ROI, as all KPIs and success metrics are easily tracked in the brand’s single source of truth across channels.
See how Jivox seamlessly integrates with your existing martech partners across the ecosystem.
Get a demo today to see how Jivox workflow automation can free your marketing team.
Let Jivox help you automate a winning campaign today.