Application Programming Interfaces

Jivox IQ is the most open platform in the market.  Designed from the ground up for personalized marketing, Jivox has followed a component based architecture for everything from creative assets, metadata, reporting data, consumer data as well as rules and other elements of defining marketing campaigns.

Developers can easily integrate 3rd party platforms into the Jivox platform for example additional data sources, asset and product feeds, creative components e.g.. widgets for various specialized visual elements like maps etc.

The following are the APIs available in the Jivox IQ Platform:

• Data and Reporting API: This API allows 3rd party platforms and reporting and attribution tools to access all Jivox campaign data and metadata
• Ad Player API: these APIs allow for our creative rendering “ad player” to be customized.  The event-driven API allows trapping of events occurring within the creative e.g. quartiles and expansions
• Dynamic Ads API: Developers can access and control the Personalization Engine, Assets from the CMS as well as add in their own decisioning and optimization algorithms using our dynamic Ads API
• Workflow APIs : these APIs enable Enterprise clients to integrate Jivox into existing workflows. Using these APIs, clients can programmatically create advertising campaigns, access preview links for creative approval and access tags for trafficking.