DCO Case Study: Global 500 Insurance
An Fortune 500 Insurance Company Accelerates Engagement With Jivox
+162%
CTR Lift
+272%
Higher Interaction
Campaign Overview
A leading Fortune Global 500 insurance & investment management company sought to improve customer engagement for prospecting and retargeting. They measured campaign success by way of CTR and Interaction Rate.
Scaling Personalization
- 72 unique creative variations served across 3 ad sizes
- 5 unique DMP audience segments
- 2 languages
- 6 different CTA auto-optimized for best-performing image, copy and CTA combinations
- Audience and contextual data triggers delivered precise, relevant ad messaging to consumers in real time.
