How Can Brands Connect Online Commerce Media With Offline, In-Store Retail Media?
This video explains how brands can start to close the loop between digital and physical retail media and asks the question: is measurement mature enough yet?
Videos
Transform Retail Media Campaign Launch—in Under 5 Minutes—with Generative & Agentic AI (4:18)
“What We’ve Seen [In The UK vs The US] Is Almost Inverse!” | Justin Sparks @ SMG (1:00)
“2 Channels Are Really Going To Grow In Retail Media” | Alison O’Keefe @ WHSmith North America (1:54)
“How Are Non-Retailers Competing In Commerce Media?” | Mary Matyas @ Ironbound Group (0:59)
“The Volume Of Creative Requests Is Huge!” | Jemma Haley @ John Lewis (1:19)
“On-site Has To Be Native” | Roger Dunn @ Diageo (1:17)
“In-store Creative Needs To Be Very Different” | Jemma Haley @ John Lewis
“Maximizing Awareness In A Shopper-Centric Way” | Jemma Haley @ John Lewis (0:50)
“Why Wouldn’t You Be More Targeted To A Shopper?” | Roger Dunn @ Diageo (1:01)
“A Vehicle For Full-Funnel Brand Objectives” | Jemma Haley @ John Lewis (1:06)
“Off-site Gives You Scale” | Roger Dunn @ Diageo (0:53)
Is Commerce Media Just As Good An Opportunity For Upper-Funnel Campaigns As It Is For Conversions? (2:05)
How Is Commerce Media Data Considered First-Party? Isn’t It Owned By The Retailer Not The Brand? (1:23)
What First-Party Data Audience Segments Can Commerce Media Networks Offer Directly? (2:01)
What Impact Will Google’s Canceled Cookie Deprecation Have on Retail Media Uptake? (1:42)
What Is Commerce Marketing And Why Is It Important In The Context Of Commerce Or Retail Media? (2:57)
How Can Brands Connect Online Commerce Media With Offline, In-Store Retail Media? (2:02)
Introducing Jivox IQ DaVinci – Launch Commerce Media Campaigns In Under 5 Minutes (Explainer Video) (1:55)
What Is The Role Of Creativity In Retail Media? | Dominic Powers @ Dentsu (1:27)
What Are The Key Things For Brands To Consider When Moving From Onsite To Offsite Commerce Media? (1:18)
What Is The Difference Between Onsite & Offsite Retail Media & What Are The Benefits Of Each? (4:47)
What Is The Difference Between Retail Media & Commerce Media? (1:57)
What Are Retail Media & Retail Media Networks? (1:08)
Creative Analytics For Dynamic Creative Optimization (DCO) (4:53)
The Unilever Foundry: Unicornetto with Viddsee & Jivox Case Study (3:13)
Creative Automation With Jivox And Figma (1:58)
DCO Case Study: Nestle Uses Dynamic Creative Optimization To Boost Conversion from Meta CPAs Ads (1:59)
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