Personalized Commerce Case Study: Home Furnishing Retailer
A Fortune 500 Kitchenware & Home Furnishings Retailer Decorates Its E‑Commerce Division With Jivox Personalized Commerce Marketing
Lift in display CTR
over industry benchmark
Lift in video CTR
over industry benchmark
Increase in ROAS
Building An E-Commerce Powerhouse
With The Commerce Marketing Cloud
30 Campaigns Across 10 Brands
Within 3 Months
Despite starting off as a brick and mortar business, this brand has quietly transformed it’s online business to become one of the Top 25 e-commerce retailers in the US, and the largest non-pure play e-commerce brand in the home furnishings category.
Over a short period of just 3 months, the brand was able to run 30 campaigns and 92 promotions across 10 brands using a mix of prospecting, retargeting, and recommendation-based logic.
The brand is also experimenting with owned media personalization in the form of email personalization, to streamline the customer journey.
30 Promotions
Set Up Within Only 2 Days
Brewing A Pot Full Of Success
With over 50% of revenue being generated from digital commerce, this brand needed an agile, scalable Commerce Marketing solution that would enable them to:
Scale E-Commerce Marketing Campaigns
across different brands and channels
Automate Generation
of Carousel Ads
without compromising the look and feel of their individual brands
Process Multiple Feeds
to easily update the products represented in the carousel ads
Personalization Technology That Makes Every
Touchpoint Feel Like Home
The brand was seeking a DCO partner that would provide a consistent omnichannel experience across touchpoints with capabilities to auto-optimize based on purchase trends.
The brand’s journey with Jivox began with deplying Dynamic Product Ads and over time it incorporated advanced Commerce Marketing features such as, Feed-Based Decisioning and the ever-popular Bestseller Recommendation Engine.
Dynamic Canvas Studio For Dynamic Product Ads
Rather than using run-of-the-mill templates, the retailer leveraged Jivox’s flexible Dynamic Canvas Studio to produce personalized, on-brand ads in a carousel format.
Feed-Based Decisioning
Using Jivox’s feed processing and decisioning, the brand was able to:
- Showcase bestselling and most relevant products in the carousels usinng retargeting data
- Simplify campaign set up by executing a sophisiticated decisioning logic using just 20 rules instead of 1000
Bestseller Recommendation Engine
Despite limited browsing behaviour on users, the retailer ensured a higher probability of engagement and purchase using Jivox’s Bestseller Recommendation Engine that personalized recommended the bestselling products based on user’s location and the last viewed or added-to-cart items.
Picking A Winning Strategy To Scale
Jivox’s data-driven automation enabled the brand to achieve personalization at scale by:
- Running simultaneous prospecting and retargeting campaigns across 10 sub-brands
- Generating thousands of creative variations across formats suchh as static images, animated GIFs and dynamic videos
- Plugging in data from multiple product feeds with thousands of SKUs
- Recommending the most relevant and timely products based data such as location, last-viewed product category or carted items, and audience data
CHANNELS
DYNAMIC ELEMENTS
DATA TRIGGERS
