DCO Case Study: Global Consumer Electronics
A Global 500 Consumer Electronics Giant Boosts Engagement With Video-Display Sequential Ad Campaign
+3X
CTR Lift
+3X
Dynamic video CTR
Campaign Overview
A Leader in home appliances, consumer electronics and mobile communications introduced its premium product line to a new audience apart from those purchasing its regular products. As these products were not sold directly from the brand websites, limited first-party data made it a challenge for the brand to personalize ads. Equally challenging was their need to recognize the same consumers moving across video and display channels.
Omni-Channel Solution For Scaling Personalized Sequential Ads
- 10 Interest Segments, 3 Product categories, and more than 300 rules led to 36 video and 18 display creative variants personalized in real time.
- The brand leveraged sequential messaging aimed at micro audiences during each of the purchase funnel stages:
- Attention (Video)
- Consideration (Video)
- Purchase (Display)
- At every stage, Jivox identified viewers demonstrating a higher intent to purchase a specific product in order to serve them the next most relevant ad in sequence.
- By leveraging more progressive insights about micro audiences, Jivox also helped the brand adapt its strategy by adding new audience segments based on visitor behavior in real time.
