DCO Case Study: Airlines
Frontier Airlines Flies High
With Full-Funnel Personalization
“Jivox helped us easily test creative for prospecting and retargeting campaigns, all the while tailoring the ad experience based on the user’s location and preferences, without having to heavily tax our in-house creative team.”
– Amanda Carey, Senior Manager, Performance Marketing,
DCO Case Study: Airlines
Frontier Airlines Flies High With Full-Funnel Personalization
“Jivox helped us easily test creative for prospecting and retargeting campaigns, all the while tailoring the ad experience based on the user’s location and preferences, without having to heavily tax our in-house creative team.”
– Amanda Carey, Senior Manager, Performance Marketing,
Decrease in CPMs
Reduction in Cost Per Booking
This low-fare airline company took its personalization strategy — from top-funnel prospecting to bottom-funnel retargeting — to a new Frontier with Jivox’s contextual decisioning and flexible creative automation. The brand showcased exciting breaks to enticing destinations from relevant nearby airports – next stop, increased bookings.
Ever seen an ad for a great flight deal only to click and realize the fare advertised did not match the prices for available flights? Frontier solved this problem smartly through a mix of geolocation-based dynamic creative and live pricing data to show the best prices from nearby airports.
Combined with data on users’ vacation preferences such as family trips vs couples breaks or sandy beaches vs snow-covered slopes, the resulting creatives were enticing enough to pique prospecting audiences’ interest in a trip. Users who had been casually considering a vacation were brought on board through attractive pricing and destinations of high interest.
Frontier was also able to precisely retarget individuals who had shown interest in a particular flight, reminding them to book the right trip at the right time.
Jivox powered this dynamic use case building on the brand’s own attractive creative designs via Dynamic Canvas Studio. Frontier was able to produce an impressive 5,019 creative variations through cloud-based creative automation for a first-class omnichannel experience for customers across display and Facebook ad formats.
Performance Takes Off With Jivox
By relying on Jivox’s real-time decisioning rules in place of extensive, narrow targeting in the media platforms, the brand was able to decrease CPMs by 74% and improve engagement and ultimately conversions from more relevant ads – seeing a 67% reduction in Cost Per Booking.
