DCO Case Study: Global 500 Insurance

An Fortune 500 Insurance Company Accelerates Engagement With Jivox

CTR Lift

Higher Interaction

Campaign Overview

A leading Fortune Global 500 insurance & investment management company sought to improve customer engagement for prospecting and retargeting. They measured campaign success by way of CTR and Interaction Rate.

Scaling Personalization

  • 72 unique creative variations served across 3 ad sizes
    • 5 unique DMP audience segments
    • 2 languages
  • 6 different CTA auto-optimized for best-performing image, copy and CTA combinations
  • Audience and contextual data triggers delivered precise, relevant ad messaging to consumers in real time.
Insurance Case Study