This American multinational investment bank was one of the first adopters of DCO automation in the banking industry and this bold step not only enabled it to scale its marketing campaigns but also improve ROI.
It began its DCO journey with us three years ago and with hyper-personalized communication has seen a positive shift in consumers’ perceptions.
The bank collaborated with Jivox’s Customer Success team to quickly build and run prospecting campaigns for a range of mutual funds for its wealth management division.
The end goal?
Increased awareness and interactions amongst investors.