A Menu Of Creatives For Each Mealtime
Food & Beverage products are consumed at different times of the day and for a variety of reasons. In the morning you want an energy boost to prepare you for the day. At midday, you need something for your break, while at night you probably want a snack while you watch a movie.
Nestle’s concept involved different creatives for three times of day – morning, noon and night. They would choose products that suited those times of day with ads that reflected the time in copy and design. In addition, Nestle narrowed creatives down to two audiences: general and moms specifically.
The themes for each time of day were as follows: