Data Clean Room:
Analytics. Attribution. Audience.
True 1:1 Personalization generates vast amounts of data – all of which must respect user consent and data privacy.
Jivox IQ Blaze provides powerful real-time analytics and omnichannel, privacy-first attribution for brands to connect the dots for each customer’s journey – without guessing.
Real-Time Analytics
Ad-hoc analytics visualized in a BI tool of your choice. Translate user behavior into real-time insights that drive personalized product recommendations and inspire in-the-moment purchase.
Privacy-First Attribution
Connect brand and partner data across walled gardens and the open web with a first-party identity graph—enabling omnichannel sales attribution.
Audience Performance
Use granular insights from Jivox to compare audience performance and create high-performing micro-segmented audiences in CDPs, optimizing ROI and customer experience.
Why Data Clean Room?
Are you looking for a privacy-first solution to analyze your omnichannel marketing campaigns and optimize your ROI in one place?
Jivox Data Clean Room could be the answer.
Understand Data Clean Rooms in under 2 minutes – Watch Now.
What Are The Benefits Of Jivox IQ Blaze Analytics?
True 1:1 personalization includes vast amounts of data; including audience data, creative assets served, user actions and more.
This requires a scalable analytics solution, such as Jivox IQ Blaze, that can grow with the data needs of your brand and reliably deliver insights when most needed.
All this is offered in pre-aggregated formats, in addition to raw log data, making this analysis much more manageable.
Many analytics solutions out there rely on batch-processing, which means reports are only generated at set intervals.
Previously, brands wishing to delve deeper into all the granular data from a platform would be required to export log data files, manually move into their BI tools and stitch data together from different sources. This was time-consuming and prone to errors, making this unfeasible for many brands.
With Jivox IQ Blaze, there is no need to move data manually and all data is available in real-time, allowing you to run ad-hoc queries on the cloud-powered data warehouse for instantly actionable insights. No more waiting for reports or manual exports — accurate, up-to-date and detailed data available stress-free.
In a world where data is perceived as the new gold, transparency and control for brands’ data is key.
Jivox empowers you to take control of consented user data with flexible analytics options. Access insights quickly via the platform interface, query the data on an ad-hoc basis in real-time from your chosen BI tools and connect with other data sources in Data Clean Room for attribution, all whilst retaining ownership and upholding user privacy.
To gain a holistic view of the customer journey, you need a solution to match the user identity across platforms while respecting data privacy.
All Jivox analytics are underpinned by IQID — Jivox’s deterministic identity graph which connects all consented data points on a given user.
Making this data available anonymized in the secure, encrypted Data Clean Room allows you to match users across partner platforms and data sources for modern attribution measurement.
All data is processed in accordance with regulations such as GDPR and CCPA to ensure user privacy and compliance comes first.
With all the audience insights derived from personalization campaigns, you need a way to improve on strategies for the future by identifying high-value microsegments.
The real-time insights offered by Jivox, combined with the IQID deterministic identity graph, allow you to turn high performing groups into audience segments to show hyper-personalized ads in record time.
Jivox IQ Blaze’s Industry-Leading Capabilities
Solve Key Analytics Challenges
Data Clean Room
Attribute Actions Across Platforms In A Privacy-First Environment.
Jivox IQ Blaze’s Data Clean Room provides a secure, privacy-compliant environment for joint data analysis, giving brands more control over their data than ever before.
- Securely query data in real-time, in a privacy-compliant manner, directly from BI tools with no manual export of log files needed.
- Match user IDs and other consumer identity information with other platforms for easier, accurate attribution.
- Access to raw Jivox data including details on audiences, assets and events to help identify high-value users and inform future target audiences.
High Performance Analytics
Get Granular Insights At Lightning-Fast Speed.
Jivox IQ Blaze combines advanced data warehouse and event processing technology that offers brands the speed, scale & flexibility needed to drive success with personalization.
- All data resides in the data warehouse using technology from Snowflake®, to allow brands easy access to aggregated data – no need to export log files.
- Granular insights down to individual creative asset performance, enabled by cloud-based data warehouse with unlimited scale of report execution.
- Compatible with brand’s choice of BI tools for further analysis, in addition to the self-serve report builder UI.
Customer Journey Analytics
Understand The Customer Journey To Improve Personalization.
Jivox Customer Journey Analytics complements IQ Blaze and enables brands to see individual customers’ optimized journeys across paid and owned media.
- Get a 360-degree view of how and where customers are engaging with your brand.
- Trace and visualize customers’ paths to purchase across all channels and devices.
- Ensure efficient spend by investing in the paths that drive engagement and conversion.
While consumers appreciate and value personalization, they also expect brands to safeguard their data. As brands implement personalization, they have to pick platforms that can take their data seriously and scale with the data demands they have, both in terms of data coming into the system for personalization, as well as the optimization and attribution that comes out of the platform.
Diaz Nesamoney, President, CEO & Founder, Jivox
Built On Snowflake®
Jivox IQ Blaze is built with industry-leading technology from Snowflake®, providing best-in-class scalability, reliability and performance.
Jivox IQiD
A consistent view of the customer journey requires a first-party identity solution fit for a world without third-party cookies.
Jivox IQiD Identity Graph captures all consented user data across Jivox and connects to a network of other privacy-first identity solutions to give the brands a sustainable way to track performance.
IQiD uses a deterministic methodology, so user devices are linked only via PII (Personally Identifiable Information) when directly utilizing this information.
This enables people-based personalization at scale.
Frequently Asked Questions
Jivox IQ Provides Enterprise-Ready Personalization
IQ Blaze is the latest release which cements the position of Jivox as a leader in personalization platforms. The cutting edge technology powering scalable analytics is the result of continuing innovation across four key pillars to support large enterprises.
Additional Resources
Ready To Take The Next Step?
Understand how you can harness your data to successfully personalize your digital marketing at scale.
