DCO Case Study: Global Automotive Brand
A Global Automotive Brand Uses Jivox IQ To Drive 63x ROI Through Creative Automation And Media Efficiency
Creative production savings
Net return on ad spend
How & What We Did
A renowned global automotive brand has been working with Jivox for close to two years running campaigns at the national, regional, and local levels in the United States.
As businesses around the world were hit by the global pandemic in 2020, this brand chose to follow the unconventional path. Instead of suspending their digital marketing activities completely, the brand continued to partner with Jivox and ran 19 display and 13 video campaigns in the first 6 months of the year.
Using Jivox IQ’s dynamic canvas technology, it quickly adapted its messaging to remain relevant to changing consumer sentiments while scaling back creative production costs.