The Heineken EURO 2020 campaign personalized ads by showing a relevant beer bottle based on the countries playing in the next match and sharing the kickoff time to drive engagement and sales.
This was powered by contextual triggers such as day of the week & time of the day. Heineken used a football match schedule that included the start and end times to activate or pause the relevant ad creative.
The brand then tested multiple calls to action for making a purchase of Heineken that allowed them to claim their free gift. The jersey vs football creatives were rotated to see what resonated more with viewers.
Using Jivox platform’s creative automation, data-driven decisioning, and omnichannel delivery, these ads were created on the fly in multiple sizes for programmatic display, Facebook, and Instagram, with multiple dynamic elements changing in real-time and in sync with the developments of the football matches.