A Video For Every Moment
Marriott launched a complex campaign strategy that used Jivox’s rapid cloud-powered video rendering at scale to generate new offers every 15 minutes, triggering updates to the video creatives in real time across social:
- Each video was 15 to 30 seconds long and featured three Moments, including more than 60 unique video clips sourced by sub-category and destination.
- The campaign required ads to be assembled in real-time based on two constantly changing variables– availability and bid price of experiences and members’ point level.
When compared to previous campaigns, bids increased by 33 percent, and dwell time was 33 percent higher than industry benchmarks.