DCO Case Study: Quick Service Restaurant
A Multinational Quick-Service Restaurant Chain Improves ROI With Jivox
113%
CTR
76%
Creative production savings
Campaign Overview
A multinational quick-service restaurant chain with nearly 50,000 stores in over 100 countries sought to launch its new collection of sandwiches through personalized contextual messaging. They needed to create many different ad variations across different formats quickly and cost effectively.
Increasing Engagement While Minimizing Cost
- The brand sought to personalize the offer to the right consumers using the below triggers:
- Weather
- Time
- It also tested ads by varying the call-to-action between ‘delivery’ and ‘order pick-up.’
- Jivox Omnichannel DCO Platform personalized 14 creative variations across 4 ad formats in a fraction of the time it would have taken to create these manually.
