DCO Case Study: CPG Unilever Unicornetto

One-Asset, 168 Variations: “Best Video Ad Campaign”
The Drum Digital Advertising Awards APAC

Times Video Watched

85%

Video Completion Rate

4%

Engagement Rate

24M

Retargeted Segments

200 BPS

Market Share Increase

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The Unilever Foundry: Unicornetto with Viddsee & Jivox Case Study

“Driven by data, Jivox algorithm allowed us to stitch together interchangeable beginning, middle and ending film segments, in real time, into a unique story relevant to each of the viewers.”