Glossary
C
Commerce Media
Refers to any advertising powered by first-party data from retail and non-retail e-commerce businesses such as Uber, Paypal and Marriot. Commerce media broadens the scope and potential of retail media which is limited to the first-party data of retailers. Both retail and commerce media take advantage of transaction data to power their network.
Refers to any advertising powered by first-party data from retail and non-retail e-commerce businesses such as Uber, Paypal and Marriot. Commerce media broadens the scope and potential of retail media which is limited to the first-party data of retailers. Both retail and commerce media take advantage of transaction data to power their network.
Commerce Media Network
A collection of non-retail e-commerce businesses with access to purchase data that share their collected data anonymously with advertisers.
A collection of non-retail e-commerce businesses with access to purchase data that share their collected data anonymously with advertisers.
D
Digital Retail Media
Narrowly refers to ad space that appears on a retailer’s website, app or other digital properties. Sometimes referred to as online retail media.
Narrowly refers to ad space that appears on a retailer’s website, app or other digital properties. Sometimes referred to as online retail media.
Dynamic Product Ads
Ads that use consumer data to show different products or showcase different product features, such as color and size. These are often also powered by a product feed or product catalog so each product can be represented individually.
Ads that use consumer data to show different products or showcase different product features, such as color and size. These are often also powered by a product feed or product catalog so each product can be represented individually.
E
Endemic Advertisers
To advertise a product or service in a natural environment. In the context of retail media, this entails advertising products on a retailer’s website that are listed there organically. For example, a shampoo brand may advertise their product on Amazon.com where they already sell their products.
To advertise a product or service in a natural environment. In the context of retail media, this entails advertising products on a retailer’s website that are listed there organically. For example, a shampoo brand may advertise their product on Amazon.com where they already sell their products.
F
First-Party Data
Refers to data that is obtained from a consumer through a consensual agreement. When a user signs up for an account with a business, for example, they often agree to have their data used for advertising purposes. In retail media, the data the retailer receives with permission is considered first-party, whilst advertisers can partner with that retailer to run campaigns on their behalf with their valuable first-party data.
Refers to data that is obtained from a consumer through a consensual agreement. When a user signs up for an account with a business, for example, they often agree to have their data used for advertising purposes. In retail media, the data the retailer receives with permission is considered first-party, whilst advertisers can partner with that retailer to run campaigns on their behalf with their valuable first-party data.
I
In-Store Retail Media
Ads that are placed in a physical retail store, either through offline physical printed collateral or signage or increasingly, digital connected screens. A good example of in-store retail media are screens in the middle of shopping aisles that can use contextual data such as the time of day or weather in their ads or even a consumer's reward card data to promote a product.
Ads that are placed in a physical retail store, either through offline physical printed collateral or signage or increasingly, digital connected screens. A good example of in-store retail media are screens in the middle of shopping aisles that can use contextual data such as the time of day or weather in their ads or even a consumer's reward card data to promote a product.
N
Non-Endemic Advertisers
Refers to advertising on a retailer’s website with products or services that are not listed there. A brand might use the retailer’s audience data to target a type of customer. For example, an automotive manufacturer may promote their latest sports car to high-spending customers on an e-commerce website.
Refers to advertising on a retailer’s website with products or services that are not listed there. A brand might use the retailer’s audience data to target a type of customer. For example, an automotive manufacturer may promote their latest sports car to high-spending customers on an e-commerce website.
O
Offer Feed
A spreadsheet that contains essential information about a product, including the price, stock, availability, delivery time and more. These are often used to maintain up-to-date promotional messaging at an individual product level.
A spreadsheet that contains essential information about a product, including the price, stock, availability, delivery time and more. These are often used to maintain up-to-date promotional messaging at an individual product level.
Onsite Retail Media
Refers to any ad placed on a retailer’s domain or app. Most commonly this is found in the form of sponsored listings or sponsored products but some retail media networks also offer onsite display or video inventory.
Refers to any ad placed on a retailer’s domain or app. Most commonly this is found in the form of sponsored listings or sponsored products but some retail media networks also offer onsite display or video inventory.
Offsite Retail Media
Advertisements that are powered by retail media data but are placed on other platforms such as the open web (e.g. news or entertainment websites), social (incl. Facebook and Instagram) and connected TV . Offsite retail media is usually more reliant on display banners or video formats.
Advertisements that are powered by retail media data but are placed on other platforms such as the open web (e.g. news or entertainment websites), social (incl. Facebook and Instagram) and connected TV . Offsite retail media is usually more reliant on display banners or video formats.
P
Product Catalog
Marketing materials that help consumers learn more about a product by listing key details such as the dimensions and color of the product.
Marketing materials that help consumers learn more about a product by listing key details such as the dimensions and color of the product.
Product Feeds
A file that lists products along with specific details, such as pricing and stock, for the purpose of feeding an ad delivery system.
A file that lists products along with specific details, such as pricing and stock, for the purpose of feeding an ad delivery system.
Purchase Data
Data that includes what a consumer has bought, the time of purchase, and the amount spent. Purchase data is very relevant for retail and commerce media marketing. Purchase data offers more granularity and higher intent for digital advertising campaigns than conversion data, which can often be difficult to attribute between marketing channels.
Data that includes what a consumer has bought, the time of purchase, and the amount spent. Purchase data is very relevant for retail and commerce media marketing. Purchase data offers more granularity and higher intent for digital advertising campaigns than conversion data, which can often be difficult to attribute between marketing channels.
R
Retail Media
Any ads that run across a retailer’s media network which usually includes ad space close to the point of purchase such as on a retailer's website, in their app,in a physical store or on external websites whilst using the retailer’s first-party data. Retail media is not limited to a retail environment since it can include any business in possession of consumer purchase data.
Any ads that run across a retailer’s media network which usually includes ad space close to the point of purchase such as on a retailer's website, in their app,in a physical store or on external websites whilst using the retailer’s first-party data. Retail media is not limited to a retail environment since it can include any business in possession of consumer purchase data.
Retail Media Network
Every entity owned by a retailer that is used for retail media advertising. Amazon's retail media network (RMN) includes its website, app, and connected properties such as Audible. A retail media network may also be operated by a third party that uses multiple retailers in its RMN. An RMN can also include solutions for using the retailer’s data across third-party ad inventory. Think of it as the infrastructure offered by retailers to advertisers to run campaigns using purchase data.
Every entity owned by a retailer that is used for retail media advertising. Amazon's retail media network (RMN) includes its website, app, and connected properties such as Audible. A retail media network may also be operated by a third party that uses multiple retailers in its RMN. An RMN can also include solutions for using the retailer’s data across third-party ad inventory. Think of it as the infrastructure offered by retailers to advertisers to run campaigns using purchase data.
S
Search Data
Data related to the collective or individual search history that is used by advertisers for keyword targeting. Google Search provides the largest body of search data, but retail media also utilizes search data from a retailer’s domain. Retailer search data forms a large part of retail media networks’ onsite sponsored listings offering.
Data related to the collective or individual search history that is used by advertisers for keyword targeting. Google Search provides the largest body of search data, but retail media also utilizes search data from a retailer’s domain. Retailer search data forms a large part of retail media networks’ onsite sponsored listings offering.
Shopper Marketing
The focus on improving the shopping experience to drive more conversions or sales.
The focus on improving the shopping experience to drive more conversions or sales.
Sponsored Listings
Any product that can be found organically on a retailer’s website but that a brand has paid to have promoted in a search result or next to a product listing. These types of ads are the most common form of retail media advertising.
Any product that can be found organically on a retailer’s website but that a brand has paid to have promoted in a search result or next to a product listing. These types of ads are the most common form of retail media advertising.
Sponsored Products
On a retailer’s domain, sponsored products are placed either in search results or next to a specific product listing. They utilize keyword and product-based data to determine a placement.
On a retailer’s domain, sponsored products are placed either in search results or next to a specific product listing. They utilize keyword and product-based data to determine a placement.