Predicting Buyer Intent with Precision
Kairos takes the guesswork out of retargeting. When consumers search for or click on products while visiting an eCommerce site, simple retargeting ads “chase” them all over the Internet, with no ability to determine the user’s real interest, immediacy to buy, or a simple fact that they have already purchased the products. The media money is spent, but where is the sale?
A consumer’s path to buying products is rarely a straight line. A more likely first exposure to your product is through social media, ads of all kinds or reading a review. As they land on your website or app to search or browse product details, they may often browse similar or related products, or add-on purchases to the products. They may also leave your site and then return later to complete the purchase or purchase a different product.
Kairos knows all the nodes along each consumer’s purchase path. The precision in its predictions is built on its ability to process large quantities of data from your e-commerce site and consumers’ interactions with your ads on news or hobby sites.