Jivox Launches Program to Help Migrate Brands using Ad Servers to a Personalized Dynamic Creative Optimization Platform (DCO)
Upgrade Program Offers Free Trial of Non-Dynamic Ad Serving at No Cost to Customers Upgrading to Jivox IQ
San Mateo, CA (April 10, 2019)—Jivox, the personalized digital marketing technology leader, today launched the Jivox Upgrade Program, a service designed to help advertisers upgrade from non-dynamic ad serving technology to the more advanced and multifaceted, dynamic creative optimization technology of the future. The upgrade, which is available effective immediately, will enable brands that purchase the Jivox IQ platform for dynamic creative optimization (DCO) to also serve non-dynamic ads at no additional cost for 6 months. After the 6-month offer period, brands can continue serving non-dynamic ads at typical non-dynamic ad serving fees. The goal of this program is to ease the potentially challenging transition for brands from legacy ad servers to cutting-edge dynamic servers that allow brands to personalize their advertising creative to individual consumers.
“Ad servers that serve only non-dynamic display ads are no longer relevant. We want to help brands evolve beyond them,” said Diaz Nesamoney, Founder and CEO of Jivox. “Ad servers were born of the need to manage ad delivery and measurement at a time when most media was purchased directly from publishers without optimizable creative. Modern marketers need more sophisticated platforms like Jivox IQ to fill this void, and help them keep up with the rapidly changing front-edge of marketing technology and, of course, consumer expectations.”
The Forrester Wave™: Creative Advertising Technologies, Q4 2018 report by Forrester Research, Inc. recognized Jivox, stating that the company’s “investment in customer journey analytics and optimization should appeal to clients interested in a cohesive, orchestrated approach to creative messaging.”
While the Jivox IQ platform is known for its powerful omni-channel, personalized DCO capabilities, it also has the following key features that brands use to serve non-dynamic ads:
- Delivery of static, rich media and video ads at scale
- Measurement, conversion tracking and attribution
- Integration with agency media billing systems e.g. PrismaTM
- Detailed reporting and analytics including output of detailed impression and click log data
- Support for third-party ad serving and site served ad measurement
- Integrated and certified with all major DSP platforms and publishers
- Integrated and certified with all major third-party measurement and brand safety platforms
- Availability of a single anonymous user-ID for tracking, measurement and attribution across platforms, devices and media.
For details of the program and a white paper on how Jivox enables seamless migration of non-dynamic to dynamic advertising, contact Jivox at [email protected].
Jivox is transforming the way the world experiences digital marketing. We connect brands with their audiences in the most personalized way: using big data, AI/machine learning, Dynamic Creative Optimization (DCO) and customer journey optimization technologies to deliver omni-channel precision marketing. More than serving relevant messages in consumers’ purchase-intent micro moments across all channels, brands can track, measure, and optimize customer paths–starting from a brand website, email, or exposure to an advertisement–that are driving engagement and conversions. Recognized as a leader in creative advertising technologies, only Jivox delivers 1:1 messaging throughout the customer journey, seamlessly linking paid and owned media. Jivox is trusted by hundreds of leading companies including Marriott International, Toyota, Sony, Electronic Arts, Mazda, Pepsi and more.