DCO Case Study: Consumer Electronics
OPPO Boosts Conversions
For New Reno10 5G Series
With Omnichannel DCO
“Jivox DCO is a one-stop-shop that truly drives tangible results […] it is both an efficient and effective solution from a media and creative perspective.”
– Cassandra Vila, Senior Media Officer,
DCO Case Study: Consumer Electronics
OPPO Boosts Conversions For New Reno10 5G Series With Omnichannel DCO
“Jivox DCO is a one-stop-shop that truly drives tangible results […] it is both an efficient and effective solution from a media and creative perspective.”
– Cassandra Vila, Senior Media Officer,
Increase In Pre-Order Rate
More Clicks
To Refresh Creative
For the launch of the new Reno10 Series 5G, OPPO set out to build a campaign that could help them easily showcase the phone’s innovative features and being the ‘The Portrait Expert’ whilst appealing to existing and non-OPPO users’ wishlists in a new smartphone.
New product launches can be a hectic time full of non-negotiable deadlines and a pressure to get the message out there at scale. So how could the OPPO Philippines team personalize creatives to all their key audiences during the right moment and hit their sales targets in record time?
Step one: call Jivox.
An Opportune Moment For Creative Automation
Modern smartphones can do it all and nearly everyone has one. So how can manufacturers stand out in a crowded market and appeal to a broad spectrum of potential customers?
Some people respond well to technical capabilities and advanced features, especially for premium models. Others prefer to envision how it could improve their lifestyle or perhaps even see it as a fashion accessory. The budding photographers may want to see proof that it can take their snaps to the next level. So many features, so many uses and so many ways to talk about the phone.
With Jivox DCO, OPPO was able to gather all their ideas and automatically generate 85 creative variations mixing different copies and images of the device across 3 ad sizes resulting in 255 display banners – meaning they could showcase relevant benefits to different audiences and test out what resonated.
Whilst in the past, this may have required a lot of manual work or compromised the visual fidelity of the ads, Jivox Dynamic Canvas Studio automated versioning from their existing designs in a flash.
This also unlocked the ability to quickly test different creative styles, images and messaging angles so they could hone in on successful themes and maximize performance.
All OPPO had to do was update the copy and images in a spreadsheet and Jivox automatically generated the new ad variations.
A complete creative refresh of all variations was achieved in 2 days – from drawing board to activating the ads. No creative ad fatigue here.
Omnichannel Workflows At 5G Speed
With manual workflows and limited personnel hours available to produce creatives and set up campaigns, marketers often have to compromise their launch strategy somewhere. Often it would be a choice between more sophisticated personalization on a single channel vs being more generic across multiple channels.
With Jivox automated omnichannel workflows, OPPO could operate with speed and efficiency by extending their personalization strategy from display banners to Facebook and Instagram formats. With the guidance of Jivox’s experts, OPPO was able to achieve a consistent story with high-quality creative across channels for launch, with the team excited to test dynamic video ads in the near future.
Pro Performance With Auto-Optimization
OPPO relied on Jivox AI-powered Performance Optimization, namely Creative Auto-Optimization that would rotate multiple variations within an audience group for a set amount of impressions and then focus on the combination of copy and images that showed signs of better performance against the brand’s KPIs.
The brand focused first on optimizing for Click-Through Rate (CTR), where the Jivox campaign succeeded at bringing in traffic efficiently with high intent, before later switching to Conversion Rate (CVR) as the phone launched.
This boosted the Pre-Order rate by 1.3x over OPPO’s expectations, with the initial sales period exceeding all expectations with conversions 1.1x over benchmarks.
By continually refreshing creative with ease and exploring additional formats such as video, OPPO Philippines can expect continuous strong ROAS as they move past the initial handset launch.
Jivox DCO is a one-stop-shop that truly drives tangible results and must be considered in marketing strategies. As a first-of-its-kind execution for OPPO, it is both an efficient and effective solution from a media and creative perspective, providing brand tailor-fitted contents for each consumer type at the right moment.
– Cassandra Vila, Senior Media Officer,
