Guest Speaker, former VP Principal Analyst Joanna O’Connell to Join Jivox CEO Diaz Nesamoney in Live Webinar Exploring How Data and Creative Advertising Technology are Transforming Digital Marketing
March 12th Webinar Will Examine How Data-Driven, Personalized Creative Messaging Can Forge Meaningful Connections with Consumers at Scale and Across Platforms
San Mateo, CA (March 11, 2019) —Jivox, the personalized digital marketing technology leader, will be holding How Data and Creative Advertising Technology Are Transforming Digital Marketing, an upcoming digital marketing webinar offering an exclusive look into how marketers can use data-driven, highly relevant creative messaging to forge meaningful connections with individual consumers. Jivox CEO Diaz Nesamoney will host guest speaker Joanna O’Connell, former Vice President, Principal Analyst at Forrester, for this live webinar slated for Tuesday, March 12 at 11am PT / 2pm ET.
The webinar will highlight findings of Forrester’s recently published report co-authored by O’Connell, The Forrester Wave™: Creative Advertising Technologies, Q4 2018, while providing observations into salient factors affecting today’s digital marketing landscape. Given changes in consumers’ buying behavior, and how they choose to interact with the brands, this webinar will further address:
- How should brands prepare to shift gears and excel in digital marketing
- Precision marketing: what is it, how does it work, and how does it help marketers reduce production cost and improve engagement
- What role does AI/machine learning have in precision marketing
- Given the specific characteristics of Direct-to-Consumer brands (omni-channel, segment-specific marketing, scale), how should they use precision marketing to excel
“Forrester provides one of the most comprehensive looks into the impact of today’s technology, from the business level to the consumer,” said Diaz Nesamoney, CEO, Jivox. “Joanna’s research points to the growing need for creative efficiencies and speed-to-market for large global brands seeking to connect with individual consumers with precise, relevant messaging consistently across all channels. She and I will take the audience through using automation to scale personalized messaging for building 1:1 relationships with consumers–a top priority for Direct-to-Consumer brands. Last but not least, agencies providing personalized DCO technology recommendations to brands will benefit from the successes seen in Jivox customers through our case studies, which I look forward to sharing at this webinar.”
Joanna O’Connell serves B2C marketing professionals and is an industry expert on programmatic advertising. As vice president, principal analyst leading adtech coverage at Forrester, she explores the fast-evolving digital advertising ecosystem with a focus on helping marketers make the right organizational and technology decisions to power customer-obsessed marketing. Specifically, she covers several core components of a modern buy-side tech stack including demand-side platforms (DSPs), ad servers, dynamic creative optimization (DCO), and the like, as well as looking at the intersection of service and technology in programmatic media management.
For more information or to register, please go to https://info.jivox.com/digital-marketing-webinar.
Jivox is transforming the way the world experiences digital marketing. We connect brands with their audiences in the most personalized way: using big data, AI/machine learning, Dynamic Creative Optimization (DCO) and customer journey optimization technologies to deliver omni-channel precision marketing. More than serving relevant messages in consumers’ purchase-intent micro moments across all channels, brands can track, measure, and optimize customer paths–starting from a brand website, email, or exposure to an advertisement–that are driving engagement and conversions. Recognized as a leader in creative advertising technologies, only Jivox delivers 1:1 messaging throughout the customer journey, seamlessly linking paid and owned media. Jivox is trusted by hundreds of leading companies including Marriott International, Toyota, Sony, REI, Pepsi and more.