Guest Speaker, former VP & Principal Analyst Joanna O’Connell to Join Jivox CEO Diaz Nesamoney in Live Webinar Exploring How Global Brands use Dynamic Creative Optimization (DCO) to Drive Marketing ROI
September 17th Webinar Will Examine the Current State of DCO with Recommendations for Achieving Production Cost Savings, Media Performance Efficiency, and Increased Engagement
San Mateo, CA (September 16, 2019) — Jivox, the personalized digital marketing technology leader, will be holding How Global Brands Use DCO to Drive Marketing ROI, an upcoming digital marketing webinar that will offer attendees insight into scaling ad campaigns globally using a faster, more streamlined and cost efficient way to create precise, relevant messaging to a vast number of individuals at the right moment, through the right channel.
The webinar, to be hosted by Jivox CEO Diaz Nesamoney and featuring guest speaker Joanna O’Connell, former Vice President, Principal Analyst at Forrester, is scheduled for Tuesday, September 17 at 10am PT / 1pm ET.
The discussion will bring to light how marketers should address and mitigate complexity in the creative process. It will also discuss the advantages of using DCO at each stage of a marketer’s personalization journey, as well as their role — regardless of media or creative focus. As marketers are moving towards building a 1:1 experience with consumers through an omni-channel marketing strategy, the experts here will share how customer journey optimization can deliver marketing campaign performance using the optimized purchase paths.
“Where’s the ROI in using DCO?” campaign examples will be shared to demonstrate how large global brands combine data and automation, which has helped them reduce creative production costs, maximize media performance, and increase engagement—all through the delivery of relevant, consistent messaging across channels.
“Joanna O’Connell is one of the leading experts on creative advertising technologies, which encompasses dynamic creative, and its impact on the digital marketing ecosystem,” said Nesamoney. “I am looking forward to speaking with her once again to educate marketers on how they can make the most of the exciting new technologies in our space. Throughout this webinar, we’ll share valuable insights into how media buyers and creative production professionals can use DCO to deliver personalized interactions that generate meaningful consumer engagement and reduce campaign costs.”
For more information or to register, please go to https://info.jivox.com/digital-marketing-webinar-use-dco-to-drive-roi.
Jivox is transforming the way the world experiences digital marketing. We connect brands with their audiences in the most personalized way: using big data, AI/machine learning, Dynamic Creative Optimization (DCO) and customer journey optimization technologies to deliver omni-channel precision marketing. More than serving relevant messages in consumers’ purchase-intent micro moments across all channels, brands can track, measure, and optimize customer paths–starting from a brand website, email, or exposure to an advertisement–that are driving engagement and conversions. Recognized as a leader in creative advertising technologies, only Jivox delivers 1:1 messaging throughout the customer journey, seamlessly linking paid and owned media. Jivox is trusted by hundreds of leading companies including Marriott International, Toyota, Sony, AirBnB, Mazda, Pepsi and more. Jivox has been recognized by Forrester as a leader in creative advertising technologies, and is able to offer large global brands both experience and maturity. Learn more from The Forrester Wave™: Creative Advertising Technologies, Q4 2018 report by Forrester Research, Inc.