One of the most hard-to-understand aspects of consumer behavior is: what makes us buy something? If you pause for a moment and think about [...]

This article was originally posted on Business 2 Community.Marketing as we know it is gone thanks to the current pandemic. Marketing teams can no longer [...]

Consumers have been sending a clear message to brands for some time now: brands need to respect their privacy and be [...]

For the longest time, marketers have been reluctant to give up TV advertising, despite it being very expensive, not very precisely measurable and TV [...]

Late last week, Google announced postponing the removal of third-party (3P) cookies from Chrome. While some marketers were surprised, most were relieved. While Google sounded [...]

This article was originally posted on Business 2 Community. As anyone in the advertising industry well knows, Google is in the spotlight. After announcing their identity [...]

This is quite an irony. As brands are having to figure out how to sell their products online directly to consumers, we are debating the [...]

Identity has become the topic of the day and a very polarizing conversation between Google and the rest of the advertising industry. Brands are [...]

Last week, Google finally announced what they have hinted at for a while — that their solution to the removal of third-party cookies from [...]

The Future is Personalized MarketingAt Jivox, we had our best year as a company in 2020. We grew significantly over 2020 [...]

This article was originally published on TotalRetail. In today’s shopping environment, consumer habits change by the day. One day shoppers may browse social media [...]

This article was originally posted on ANA. While it has been more than ten years since the U.S. was embroiled in a recession, it [...]