Dynamic Creative (DCO) Saves Brands Millions in Creative Production Costs
During the Madmen era, any money spent on anything other than media was called “non-working media spend” which comprised creative, [...]
Yes. Black Lives Matter
Over the last several days, we have seen horrific events happen in America. The fact that a police officer in broad daylight with several [...]
The Demise of Third-Party Cookies: How Personalization Must Evolve
This post was originally published on When we receive coupons for products we’ve been eyeing or stumble upon new, lower [...]
Three Ways Digital Marketing Will Change Post COVID-19
This post was originally published on MarTech Series For the first weeks of COVID-19, it felt like the end of the world was indeed finally here. [...]
Cookies Are No Longer Worth a Fortune: How Identity and Personalization Are Adding to the Conversation
When we log into our Uber app, it automatically pulls up our most recent destinations. When we visit a clothing website, we see suggested [...]
How Brands Are Responding With Empathy To The Coronavirus Outbreak
In just a few weeks, the whole world has changed, perhaps even permanently. What appeared to be a wayward virus [...]
Coronavirus is bringing out the best of our company culture
https://cdn2.hubspot.net/hubfs/4556797/NYC%20Vitrual%20Happy%20Hour%20-%20Cheers%202020.3.19-1.png Thriving at Jivox at a time of crisis As a three-time entrepreneur, I have always valued developing a strong [...]
Personalization: Plotting, Analyzing and Optimizing the Customer Journey
Personalization: Plotting, Analyzing and Optimizing the Customer JourneyTraditionally marketers were taught to respect and use the hallowed “marketing funnel,” and the idea was a brand [...]
How Brands Can Thrive By Using First-Party Data
It’s no secret that first-party data is more important to businesses than it’s ever been. Over the past several years, a growing number of [...]
Media Agencies: How to Thrive in the Programmatic Age
Strategy, Data and Technology Must Become Core PracticesNot too long ago, media agencies were a necessary first stop for any brand that hoped to connect [...]
How CPG Brands Can Harness Personalization To Engage Consumers
Tips for CPG Brands I have recently spoken to many CMOs and Chief Digital Officers of CPG companies (our friends in the UK and [...]
Jivox Launches Integration with Facebook to Power Brands’ Omni-channel Campaigns with the Benefits of Personalization
Powering Brands’ Omni-channel Campaigns with Personalization Today’s audiences aren’t just spending time with two or three forms of media. They are omnivorous consumers of [...]