Betting on retail media was a smart move two years ago. But as advertisers are embracing the new marketing channel at an impressive rate, key decisions need to be made.
From P2PI: Our CEO’s 2025 Retail Media Predictions
About the Author: Diaz Nesamoney
Diaz Nesamoney is an accomplished technology entrepreneur who founded three successful technology companies all harnessing the power of data to power enterprise and consumer applications. Currently Diaz is Founder, President, and CEO of Jivox, a company that provides a technology platform for data-driven personalized advertising and marketing. He was previously Co-founder, President, and Chief Operating Officer at Informatica (NASDAQ:INFA), which he took from a startup to a publicly traded company in 1999. Informatica pioneered data integration software as a category and is now the market leader with more than $1 billion in revenue and a $5 billion market capitalization.