Posts in Thought Leadership

What are super funnels and why do they matter? Can we achieve a low customer acquisition cost while maintaining high [...]

What is values-driven leadership? Why is vulnerability important in the workplace? How can leaders, CxOs and board members optimize for psychological safety and maximize [...]

What trends should investors be aware of while seeking alpha for 2030? Along with e-commerce and personalization, what companies should be on investors’ radars? Why [...]

How can one scale one’s data and cloud architecture? How does supporting a cloud center of excellence lead to product led growth? How can [...]

Identity has become the topic of the day and a very polarizing conversation between Google and the rest of the advertising industry. Brands are [...]

What is good branding and how does it impact the overall corporate growth strategy? What are product content activation, product information management and product [...]

What is community-led growth and why does it matter? How does Stack Overflow think about its developer community? What are the best strategies to [...]

Last week, Google finally announced what they have hinted at for a while — that their solution to the removal of third-party cookies from [...]

This article was originally published by Toolbox.com.  2020 was a year of tremendous strife and technological tailwinds.With cloud computing and digital transformation transforming the way we [...]

This article was originally posted in Forbes. Covid-19 has not only drastically changed the way we communicate with each other, but the economic impact of [...]

The Future is Personalized MarketingAt Jivox, we had our best year as a company in 2020. We grew significantly over 2020 [...]

What is KYC and why is it important in the retail world? What strategies can CMOs employ to transform their brands?In this episode, Erik Lautier, [...]