How CPG Brands Can Harness Personalization To Engage Consumers
Tips for CPG Brands I have recently spoken to many CMOs and Chief Digital Officers of CPG companies (our friends in the UK and [...]
Jivox Launches Integration with Facebook to Power Brands’ Omni-channel Campaigns with the Benefits of Personalization
Powering Brands’ Omni-channel Campaigns with Personalization Today’s audiences aren’t just spending time with two or three forms of media. They are omnivorous consumers of [...]
Thought Leaders in Artificial Intelligence
A great discussion about the future of digital advertising between Diaz Nesamoney, Founder and CEO of Jivox and Sramana Mitra, founder of One Million by One Million (1M/1M), the world’s first and only global virtual incubator/accelerator.
The IAB Dynamic Content Ad Standard
Ushering in a New Era of Content and Data-Driven Advertising Throughout its 20-year history, the IAB has been working with brands, agencies, publishers, and [...]
How Machine Learning Will Transform Our World Of Digital Marketing
Digital Marketing Suffers from a Significant Challenge Today As a computer science student many years ago, I learned a bit about artificial intelligence and [...]
Programmatically Generated Creative: Is this the future of advertising?
Why the IAB’s recently released dynamic ad standard is a game-changer At the dmexco conference last year, I had an opportunity to meet Rob [...]
Ad-Blocking – an existential threat to digital advertising or call to action for brands?
We can be better advertisers, showing content that resonates ethnically, demographically, and more Calling something an existential threat definitely gets everyone's attention. After all [...]
Beating Ad-Blocking. How LEAN, relevant and personalized ads will win
Simply do what your consumers want: deliver relevant and less annoying ads How often have you gone to a website and seen an ad [...]
The Future Of Advertising? How The IAB’s Dynamic Ads Standard Changes The Game
Opening the Door to Growth in Digital Advertising In recent years, programmatic media platforms have revolutionized the world of media buying and selling. Meanwhile [...]
In the Battle For Consumer Attention, Personalization Beats Targeting — Every Time
Excerpted from “Personalized Digital Advertising: How Data and Technology Are Transforming How We Market“. For marketers, the very first difficulty with media delivered via [...]
Personalized Advertising in a Programmatic World
The task of the modern marketer is to use big data to personalize advertising Programmatic media is a fait accompli; there is no doubt programmatic [...]
The IAB’s Dynamic Ad Standard Will Bridge The Divide Between Data And Creativity
Without standards there is no hope of personalized digital advertising achieving scale The Interactive Advertising Bureau (IAB) this week introduced the industry’s first standard for [...]