A great discussion about the future of digital advertising between Diaz Nesamoney, Founder and CEO of Jivox and Sramana Mitra, founder of One Million by One Million (1M/1M), the world’s first and only global virtual incubator/accelerator.
Ushering in a New Era of Content and Data-Driven Advertising Throughout its 20-year history, the IAB has been working with brands, agencies, publishers, and [...]
Digital Marketing Suffers from a Significant Challenge Today As a computer science student many years ago, I learned a bit about artificial intelligence and [...]
Why the IAB’s recently released dynamic ad standard is a game-changer At the dmexco conference last year, I had an opportunity to meet Rob [...]
We can be better advertisers, showing content that resonates ethnically, demographically, and more Calling something an existential threat definitely gets everyone's attention. After all [...]
Simply do what your consumers want: deliver relevant and less annoying ads How often have you gone to a website and seen an ad [...]
Opening the Door to Growth in Digital Advertising In recent years, programmatic media platforms have revolutionized the world of media buying and selling. Meanwhile [...]
Excerpted from “Personalized Digital Advertising: How Data and Technology Are Transforming How We Market“. For marketers, the very first difficulty with media delivered via [...]
The task of the modern marketer is to use big data to personalize advertising Programmatic media is a fait accompli; there is no doubt programmatic [...]
Without standards there is no hope of personalized digital advertising achieving scale The Interactive Advertising Bureau (IAB) this week introduced the industry’s first standard for [...]