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The Future Of Advertising? How The IAB’s Dynamic Ads Standard Changes The Game
Opening the Door to Growth in Digital Advertising In recent years, programmatic media platforms have revolutionized the world of media buying and selling. Meanwhile [...]
In the Battle For Consumer Attention, Personalization Beats Targeting — Every Time
Excerpted from “Personalized Digital Advertising: How Data and Technology Are Transforming How We Market“. For marketers, the very first difficulty with media delivered via [...]
Personalized Advertising in a Programmatic World
The task of the modern marketer is to use big data to personalize advertising Programmatic media is a fait accompli; there is no doubt programmatic [...]
The IAB’s Dynamic Ad Standard Will Bridge The Divide Between Data And Creativity
Without standards there is no hope of personalized digital advertising achieving scale The Interactive Advertising Bureau (IAB) this week introduced the industry’s first standard for [...]