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How to Optimize Customer Journeys, Attribute Revenue, Create High Engagement via Lightning-Fast Analytics & Data Clean Rooms in a Post 3P-Cookie [...]
Will Data Security and Privacy Drive the Inhousing of AdTech?
Consumers have been sending a clear message to brands for some time now: brands need to respect their privacy and be [...]
SOC 2 Type 2: Three keys To Choosing The Right Personalization Partner
“For us, security is paramount. Even before all these privacy issues came along, we were always operating with the premise that [...]
Winning Strategies First: Ingredients for a Successful Marketing Overhaul
This article was originally featured in Total Retail Digital commerce has emerged as a winning business strategy since 2020 as [...]
VIP Q&A: Bryan Kramer on Humanizing Marketing, Personalizing CX & More
“The future of Digital Marketing is a combination of digital AND human. Brands should be present everywhere and relevant while consumers are looking for information [...]
VIP Q&A: Ted Rubin on Return on Relationship, Personal Commerce, Digital Marketing’s Future and More
“Much of a future consumer’s product needs are becoming anticipated and automated...it’s ‘personal commerce’ that anticipates, reacts and satisfies consumer demand, often before the demand [...]
How I Play At Work: A Day In The Life Of A Jivox Account Manager
On a demanding terrain, I bike with excitement. Adventures await. I look forward to pushing my limits and testing my skills in mastering the [...]
4 Ways to Scale Personalized Video Ads With Jivox IQ
At the start of 2021, we announced the launch of our new Dynamic Canvas Studio, an easy-to-use UI that enables brands to generate thousands [...]
Personalized Connected TV Ads: Digital Marketing’s New Frontier
For the longest time, marketers have been reluctant to give up TV advertising, despite it being very expensive, not very precisely measurable and TV [...]
Google Pressed Pause on Removing Third-Party Cookies. What Should Brands Do Next?
Late last week, Google announced postponing the removal of third-party (3P) cookies from Chrome. While some marketers were surprised, most were relieved. While Google sounded [...]
The Most Interesting Personalized Video Ads We’ve Seen Across Social Media Sites
Personalization in marketing is no longer a nice-to-have. As per a recent study by Salesforce, 52% of consumers always expect offers to be personalized. The [...]
AiThority Interview with Anna Luo, VP of Customer Innovation and Marketing at Jivox
This interview was originally published on AiThority. Hi Anna, please tell us about your current role and how you arrived at Jivox. I’m the Senior [...]