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How Global Brands Can Use DCO To Thrive Now And Post-Pandemic
This article was originally published on Forbes. Digital marketing, as we know it, has changed quite a bit in the past few months, as [...]
Post-Pandemic: How Digital Marketers Can Do More with Less
This article was originally posted on ANA. While it has been more than ten years since the U.S. was embroiled in a recession, it [...]
Why Retailers Need to Adopt Omnichannel Personalization
This article was originally posted on E-Commerce Times.You're driving to work as the sky starts to dump the first snow of the year. Looking down [...]
Personalized E-Commerce In The Age Of 5G
Millions of people stuck in their homes and terrified to go outside for fear of a pandemic would have seemed like the stuff of [...]
Personalized E-Commerce Marketing: The New Imperative For Brands
Several years ago I watched the movie Outbreak about an errant virus getting away from the heart of Africa to [...]
Dynamic Creative (DCO) Saves Brands Millions in Creative Production Costs
During the Madmen era, any money spent on anything other than media was called “non-working media spend” which comprised creative, [...]
Yes. Black Lives Matter
Over the last several days, we have seen horrific events happen in America. The fact that a police officer in broad daylight with several [...]
Resilience: How We Respond To Crisis
It’s been over two months since the COVID-19 Stay-at-home orders came into effect. In many ways, the coronavirus crisis has [...]
The Demise of Third-Party Cookies: How Personalization Must Evolve
This post was originally published on When we receive coupons for products we’ve been eyeing or stumble upon new, lower [...]
Three Ways Digital Marketing Will Change Post COVID-19
This post was originally published on MarTech Series For the first weeks of COVID-19, it felt like the end of the world was indeed finally here. [...]
How We Build A Dynamic Community of People, Culture and Inclusivity
Right around late March when the coronavirus panic-buying set in, none of us could find disinfecting solutions and wipes, rubbing [...]
Cookies Are No Longer Worth a Fortune: How Identity and Personalization Are Adding to the Conversation
When we log into our Uber app, it automatically pulls up our most recent destinations. When we visit a clothing website, we see suggested [...]