Commerce Media Trends: The Move From Onsite To Offsite
Offsite commerce media has several advantages over onsite media in general, not the least of which is inventory availability [...]
Commerce Media: The Big Shifts Ahead
It is clear that Commerce Media is in its very early innings and represents a growth opportunity for retailers much larger than anyone might have imagined [...]
The Crushing Of Creative: Was Apple Right?
When I saw the recent Apple “Crush” advertisement showing a gigantic press crushing all kinds of musical instruments, paints, recording equipment and...
Personalization Trends For 2024: From First-Party Growth To Generative AI
2024 will no doubt see the ad tech industry adapt to the largest changes the industry has faced to date. The third-party tracking cookie [...]
The Personalization Opportunity In Retail: Insights From Industry Experts
Previously published on our LinkedIn newsletter According to Forrester, 86% of retailers say their customers demand more personalized experiences than ever before. Yet, 54% [...]
How A Global Marketer “Found” $15M As Budgets Were Being Cut
As CEOs of major corporations enter a year with fears of recession, high interest rates and uncertainty around consumer spending, their first reaction is [...]
3 Words That Spell Growth In 2023: Digitization. Automation. Personalization (At Scale)
As we draw the curtains on 2022, one of the million-dollar (or maybe trillion dollar) questions on everybody’s mind is: what will 2023 bring? [...]
Why Retail Media Will Become The Largest Of All Media Forms
At the Liveramp RampUp event in January 2022, I stood up on stage and shared a slide that made a bold proclamation, which now [...]
The Commerce Marketing Cloud: Harnessing The Power Of Commerce Media
An Interview With Jivox President & CEO, Diaz Nesamoney By Ad Age Studio 30.An excerpt of this interview was originally published on AdAge.com. Five years ago, [...]
Will Retail Media Be The Biggest Threat To The Walled Gardens?
One of the most hard-to-understand aspects of consumer behavior is: what makes us buy something? If you pause for a moment and think about [...]
Selling Direct-To-Consumers: How Brands Should Evaluate DCO For Consumer Connection
The digital marketing landscape has become saturated just months after a series of stay-at-home orders triggered by COVID-19 globally. Brands that really know their customers [...]
Enterprise Selling Is A Team Sport
The Art And Science Of Relationship Building Using A Team Approach Along The Customer Journey My enterprise selling experience of 20+ years has taught [...]