When retail media comes up in discussion, most of us think about retail websites or apps. This is what we now refer to as onsite retail media. Users visit an e-commerce website or platform and advertisers place ads close to the point of purchase.
In the previous blog, we explained that retail media is most commonly ad placements on a retailer’s owned assets—such as their website or app—that take advantage of the retailer’s First-Party Data.
It’s not an exaggeration to suggest that retail media is creating the biggest shift in digital advertising since programmatic became a thing...
Offsite commerce media has several advantages over onsite media in general, not the least of which is inventory availability [...]
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Previously published on our LinkedIn newsletter According to Forrester, 86% of retailers say their customers demand more personalized experiences than ever before. Yet, 54% [...]
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