Personalization: Plotting, Analyzing and Optimizing the Customer JourneyTraditionally marketers were taught to respect and use the hallowed “marketing funnel,” and the idea was a brand [...]
It’s no secret that first-party data is more important to businesses than it’s ever been. Over the past several years, a growing number of [...]
The Positive Impact of Combining Omni-Channel Marketing with Personalized Messaging. Remember back in 2003, Best Buy came up with the "customer centricity" approach to [...]
Strategy, Data and Technology Must Become Core PracticesNot too long ago, media agencies were a necessary first stop for any brand that hoped to connect [...]
Tips for CPG Brands I have recently spoken to many CMOs and Chief Digital Officers of CPG companies (our friends in the UK and [...]
A great discussion about the future of digital advertising between Diaz Nesamoney, Founder and CEO of Jivox and Sramana Mitra, founder of One Million by One Million (1M/1M), the world’s first and only global virtual incubator/accelerator.
Ushering in a New Era of Content and Data-Driven Advertising Throughout its 20-year history, the IAB has been working with brands, agencies, publishers, and [...]
Reinventing digital marketing through big data, machine-learning and dynamic creative. In a Customer Experience & Loyalty Special Report included in the March 29, 2017 [...]
Digital Marketing Suffers from a Significant Challenge Today As a computer science student many years ago, I learned a bit about artificial intelligence and [...]
Why the IAB’s recently released dynamic ad standard is a game-changer At the dmexco conference last year, I had an opportunity to meet Rob [...]
We can be better advertisers, showing content that resonates ethnically, demographically, and more Calling something an existential threat definitely gets everyone's attention. After all [...]
Simply do what your consumers want: deliver relevant and less annoying ads How often have you gone to a website and seen an ad [...]