GrowthCast: Best Data and DTC Practices
What are the essential ingredients for a successful direct-to-consumer (DTC) selling? Data, more data, and DTC best practices.In this episode, Cristina Marinucci, Johnson & Johnson’s [...]
2020 Personalized E-Commerce Trends: Consumer Packaged Goods (CPG)
The Consumer Packaged Goods industry has seen several shifts in consumer buying patterns over the last decade, seeding new innovation ideas including rising private [...]
Ratna’s CAR.O.L – The Perils of Being a Maverick & Finding Your “Baby”
#Thetimeisnow, a podcast by Jivox, is back for season two. This week, our Managing Director EMEA, Danielle Wykes, chats with Ratna Singh, CEO and [...]
GrowthCast: The Future of Media and WFH
What does the future of media look like post COVID? What significant changes are occurring in the competitive landscape, and what opportunities are being created [...]
Growth Commerce: Emerging Global Trends In E-Commerce (North America)
Growth Commerce represents a navigated tour around the world with regards to emerging e-commerce trends and patterns. With globalization accelerating the bridging of networks, [...]
How to Reinvent CX in the New Normal With Omnichannel Personalization
This article was originally published on TotalRetail. In today’s shopping environment, consumer habits change by the day. One day shoppers may browse social media [...]
How Global Brands Can Use DCO To Thrive Now And Post-Pandemic
This article was originally published on Forbes. Digital marketing, as we know it, has changed quite a bit in the past few months, as [...]
Post-Pandemic: How Digital Marketers Can Do More with Less
This article was originally posted on ANA. While it has been more than ten years since the U.S. was embroiled in a recession, it [...]
Why Retailers Need to Adopt Omnichannel Personalization
This article was originally posted on E-Commerce Times.You're driving to work as the sky starts to dump the first snow of the year. Looking down [...]
Personalized E-Commerce Marketing: The New Imperative For Brands
Several years ago I watched the movie Outbreak about an errant virus getting away from the heart of Africa to [...]
Personalized E-Commerce In The Age Of 5G
Millions of people stuck in their homes and terrified to go outside for fear of a pandemic would have seemed like the stuff of [...]
Dynamic Creative (DCO) Saves Brands Millions in Creative Production Costs
During the Madmen era, any money spent on anything other than media was called “non-working media spend” which comprised creative, [...]