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Display Marketing Success Metrics
As far back as the 19th century, the challenge to quantify advertising performance and investment was already a top of mind issue for marketers. [...]
Moving From Creative Versioning To Personalization
To offer personalization, brands need to leverage a combination of data, channel, and optimization. I recently came across a study by [...]
Personalization: Plotting, Analyzing and Optimizing the Customer Journey
Personalization: Plotting, Analyzing and Optimizing the Customer JourneyTraditionally marketers were taught to respect and use the hallowed “marketing funnel,” and the idea was a brand [...]
How Brands Can Thrive By Using First-Party Data
It’s no secret that first-party data is more important to businesses than it’s ever been. Over the past several years, a growing number of [...]
Omni-Channel Marketing Benchmark
The Positive Impact of Combining Omni-Channel Marketing with Personalized Messaging. Remember back in 2003, Best Buy came up with the "customer centricity" approach to [...]
Media Agencies: How to Thrive in the Programmatic Age
Strategy, Data and Technology Must Become Core PracticesNot too long ago, media agencies were a necessary first stop for any brand that hoped to connect [...]
How CPG Brands Can Harness Personalization To Engage Consumers
Tips for CPG Brands I have recently spoken to many CMOs and Chief Digital Officers of CPG companies (our friends in the UK and [...]
Jivox Launches Integration with Facebook to Power Brands’ Omni-channel Campaigns with the Benefits of Personalization
Powering Brands’ Omni-channel Campaigns with Personalization Today’s audiences aren’t just spending time with two or three forms of media. They are omnivorous consumers of [...]
Thought Leaders in Artificial Intelligence
A great discussion about the future of digital advertising between Diaz Nesamoney, Founder and CEO of Jivox and Sramana Mitra, founder of One Million by One Million (1M/1M), the world’s first and only global virtual incubator/accelerator.
The IAB Dynamic Content Ad Standard
Ushering in a New Era of Content and Data-Driven Advertising Throughout its 20-year history, the IAB has been working with brands, agencies, publishers, and [...]
How Digital Marketers Win with Personalized Ads
Reinventing digital marketing through big data, machine-learning and dynamic creative. In a Customer Experience & Loyalty Special Report included in the March 29, 2017 [...]
How Machine Learning Will Transform Our World Of Digital Marketing
Digital Marketing Suffers from a Significant Challenge Today As a computer science student many years ago, I learned a bit about artificial intelligence and [...]